wBack Blog

How the Air Force Changed One Viant Employee’s Life and Career

Andy Neitzert discusses how Aerosmith helped him decide to join the Air Force, why his experiences have shaped his time at Viant and what civilians can do to best honor Veterans Day.

How Machine Learning Can Solve Your Viewability Challenges

Machine learning can increase viewable inventory scale by 4x. Here’s what to know before considering whether to adopt it as a solution to your viewability challenges.

Programmatic Ad Spending Forecast: In-housing Remains a Hot Topic

Are marketers going all in on in-housing programmatic? According to eMarketer’s Ad Spending Forecast Update, that depends on how you define it.

Is Your TV Advertising Viewable?

While much has been written about digital ad viewability standards, TV advertising decisions are still largely based on an ad being shown – not seen. What can marketers do to ensure their campaigns have maximum impact?

Emmy’s vs. Monday Night Football: Which Should Your Brand Sponsor?

This year, the Emmy Awards are facing a competition of their own with Monday Night Football. As a marketer, which big event will help you reach your target audience?

Q&A: Dun & Bradstreet on How and Why Data is Critical to B2B Success

SVP of Audience Solutions at Dun & Bradstreet discusses how to leverage B2B data to solve today’s top marketing challenges.

Q&A: FreeWheel on the Latest Trends in Connected TV

In our latest Q&A, FreeWheel’s Justin Beere uncovers the latest developments in CTV audiences and advertising spend, as well as the KPIs most critical to advertisers.

Back to School Season is Big Business for These Brands

Staples? Best Buy? Lunchables? Using the Viant Advertising Cloud, we deduced the back-to-school favorites of families based on size and children’s age.

Focused on OOH? Here’s What to Look for in a DSP

Clear Channel Outdoor’s Wade Rifkin dives into what marketers need to know when programmatic OOH buying is a priority.

The Fan Behind the Mask: Who’s Paying Attention to Comic-Con?

In honor of Comic-Con taking over entertainment headlines this week, we revealed the brand preferences of DC and Marvel movie fans by leveraging the Viant Advertising Cloud.