wBack Blog

Q&A with IRI’s CBD and Cannabis Expert

The cannabis market is exploding. IRI’s EVP, Consumer and Shopper Marketing breaks down what marketers must understand in order to successfully capture this burgeoning industry.

CBD Dictionary: All the Terms You Need to Know

There’s plenty of confusion regarding unfamiliar terminology in the cannabis marketplace. Here are the top terms marketers need to know.

Contobox on Trends in Online and Offline Consumer Purchasing Behavior

Contobox’s GM/SVP of Sales breaks down how consumers’ need for convenience has affected the shopping experience online and in-store.

5 Brands That Should/Should Not Be Advertising on Hulu

As Hulu turns 12, we investigate whether the streaming service’s viewers are aligned with five of TV’s highest-spending advertisers.

7 Steps to Programmatic Success for Pharma Marketers

Learn how pharmaceutical marketers can leverage the benefits of programmatic advertising while remaining privacy compliant in our step-by-step guide.

Case Study: How CBD Advertisers Can Drive Six Figures of Additional Sales

A top candy brand used Viant’s demographic and behavioral targeting to increase in-store sales, tactics that can also help brands drive revenue for CBD products.

Advertising During the Emmys is Worth it – if You’re One of These Brands

Viewership of last year’s Emmy Awards hit an all-time low. But for these three brands, advertising during the annual awards shows could still be worth the cost.

Advanced TV Encyclopedia

All the definitions and acronym explanations that today’s TV advertisers need to know.

Beach Bums Have Distinct TV Preferences

Looking to reach the millions of Americans who head to the beach every summer? Here’s what they’re watching on TV when inside after a long day in the sun.

4 Things to Know Before Including DOOH In Your Marketing Mix

Digital out-of-home (DOOH) is one of the biggest trends in marketing. But what do you need to know before integrating it into your marketing mix?