wBack Blog

How Advertisers Can Reach March Madness Fans Despite Canceled Tournament

The 2020 NCAA Tournament has been canceled due to COVID-19 concerns. However, advertisers can still reach tournament viewers who have simply moved elsewhere.

Digital Advertising Book Club: What Female Leaders are Reading Right Now

Honorees of our Women to Watch in Digital Advertising list share the books they love most as well as what they’re reading in 2020.

Hulu Fans Eat Way More Pizza Than Netflix Streamers, and Other Insights

Are Netflix viewers more health-conscious than Hulu fans? We found some surprising differences between those watching each streaming service.

African-American Millennials: 7 Stats for Black History Month

For Black History Month, we’ve called out seven key stats about African-American Millennials from our research paper, The Marketer’s Guide to African-American Millennials.

The 2020 Women to Watch in Digital Advertising

Meet the women Viant is celebrating as the rock stars, trailblazers and future leaders of digital advertising.

Q&A with IRI’s CBD and Cannabis Expert

The cannabis market is exploding. IRI’s EVP, Consumer and Shopper Marketing breaks down what marketers must understand in order to successfully capture this burgeoning industry.

CBD Dictionary: All the Terms You Need to Know

There’s plenty of confusion regarding unfamiliar terminology in the cannabis marketplace. Here are the top terms marketers need to know.

Contobox on Trends in Online and Offline Consumer Purchasing Behavior

Contobox’s GM/SVP of Sales breaks down how consumers’ need for convenience has affected the shopping experience online and in-store.

5 Brands That Should/Should Not Be Advertising on Hulu

As Hulu turns 12, we investigate whether the streaming service’s viewers are aligned with five of TV’s highest-spending advertisers.

7 Steps to Programmatic Success for Pharma Marketers

Learn how pharmaceutical marketers can leverage the benefits of programmatic advertising while remaining privacy compliant in our step-by-step guide.