wBack Blog

What Beverage Partnerships Make Sense for Rock, Country and Hip-Hop Festivals

When advertisers are looking for beverage partnerships for music festivals, it’s important to understand festival goers’ drink preferences change based on which artists they’re there to see.

How to Demystify QSR Customers

With location data, transaction data and machine learning, QSR franchises can truly understand their customers – and the differences between them.

The Programmatic Trader’s Ultimate Wish List

No, programmatic traders aren’t wishing for machine learning and automation to take over all the parts of their jobs. Here’s what they’d like in an ideal world.

How Our DSP Makes Programmatic Traders’ Lives Easier

A DSP built with traders in mind, our DSP Adelphic knows programmatic traders are the backbone of the advertising industry – and how to make their day-to-day more efficient.

The Evolution of a Game of Thrones Fan

As Game of Thrones enters its final season, we examine how the habits and preferences of the series’ fans have changed over the years.

5 Questions to Ask a Prospective Location Data Partner

Looking for a location data partner? First, learn these five key questions to ask to ensure you’re choosing the best fit for your needs.

Cuebiq on Location Data Advancements and How Privacy Plays a Role

Location data is more powerful than ever before. Cuebiq’s EVP, Data Ecosystem discusses what the significant advancements in the space mean for today’s marketers.

TargetSpot on the Rise of Digital Audio, Consumers’ Growing ‘Addiction’

TargetSpot’s Carolyn Hudson discusses what’s driving the rapid growth of digital audio as well as why the medium is so valuable to today’s marketers.

What Marketers Need to Know About African-American Millennials

As African-American Millennials enter their peak earning years, here’s what marketers need to know to reach this group of influencers with increasing spending power.

Super Bowl Fans are 6x More Likely to Watch the Oscars & Other Unexpected Facts

Some things about Super Bowl fans are obvious … but not everything. Leveraging the Viant Advertising Cloud, we uncovered some unexpected preferences of those who wouldn’t miss the big game for the world.