What Marketers Need to Know About African-American Millennials

As African-American Millennials enter their peak earning years, here’s what marketers need to know to reach this group of influencers with increasing spending power.

Super Bowl Fans are 6x More Likely to Watch the Oscars & Other Unexpected Facts

Some things about Super Bowl fans are obvious … but not everything. Leveraging the Viant Advertising Cloud, we uncovered some unexpected preferences of those who wouldn’t miss the big game for the world.

What Movie Ticket Stubs Tell Us About Brand Preference

Which brands are most appealing to comedy movie fans? What about action and adventure film enthusiasts? Leveraging the Viant Advertising Cloud, we figured it out.

Inscape on the Power of Automatic Content Recognition and Trends in TV Consumption

ACR data is one of the most valuable assets in the TV advertising ecosystem today, but it’s also one of the least-understood pieces of technology. Here’s what marketers need to know about ACR and what it can tell us about TV viewing habits.

Q&A: How Marketers Can Leverage Mobile App Data

Mobile apps can tell us a lot about a user’s interests, hobbies and attributes. App data provider PushSpring explains how to effectively utilize insights gleaned from iOS and Android app audiences.

In-Housing Your Programmatic: Top Five Interview Questions for Prospective Talent

Attracting top talent is one of the biggest hurdles brands face after making the decision to in-house their programmatic. Here’s how to get started.

What is Second-Party Data and Why is it Important to Understand?

Most marketers understand first- and third-party data, but when it comes to second-party data, things aren’t as clear. Here’s why it’s important to understand the differences between all three.

They Love to Shop, but Where do Black Friday Shoppers Like to Eat the Rest of the Year?

Plenty of shoppers plan their holiday season around Black Friday, but where are they satisfying their appetites once the day has come and gone? Leveraging the Viant Advertising Cloud, we found out.

How the Air Force Changed One Viant Employee’s Life and Career

Andy Neitzert discusses how Aerosmith helped him decide to join the Air Force, why his experiences have shaped his time at Viant and what civilians can do to best honor Veterans Day.

How Machine Learning Can Solve Your Viewability Challenges

Machine learning can increase viewable inventory scale by 4x. Here’s what to know before considering whether to adopt it as a solution to your viewability challenges.