As African-American Millennials enter their peak earning years, here’s what marketers need to know to reach this group of influencers with increasing spending power.
Some things about Super Bowl fans are obvious … but not everything. Leveraging the Viant Advertising Cloud, we uncovered some unexpected preferences of those who wouldn’t miss the big game for the world.
Which brands are most appealing to comedy movie fans? What about action and adventure film enthusiasts? Leveraging the Viant Advertising Cloud, we figured it out.
ACR data is one of the most valuable assets in the TV advertising ecosystem today, but it’s also one of the least-understood pieces of technology. Here’s what marketers need to know about ACR and what it can tell us about TV viewing habits.
Mobile apps can tell us a lot about a user’s interests, hobbies and attributes. App data provider PushSpring explains how to effectively utilize insights gleaned from iOS and Android app audiences.
Attracting top talent is one of the biggest hurdles brands face after making the decision to in-house their programmatic. Here’s how to get started.
Most marketers understand first- and third-party data, but when it comes to second-party data, things aren’t as clear. Here’s why it’s important to understand the differences between all three.
Plenty of shoppers plan their holiday season around Black Friday, but where are they satisfying their appetites once the day has come and gone? Leveraging the Viant Advertising Cloud, we found out.
Andy Neitzert discusses how Aerosmith helped him decide to join the Air Force, why his experiences have shaped his time at Viant and what civilians can do to best honor Veterans Day.
Machine learning can increase viewable inventory scale by 4x. Here’s what to know before considering whether to adopt it as a solution to your viewability challenges.