Grapeshot on Brand Safety Trends, Customization and Contextual Intelligence’s Role

In our latest Q&A, Grapeshot’s Jessica Reid discusses the latest trends in brand safety and customization, as well as the role contextual intelligence plays in the conversation.

The Tiger Woods Effect? Here’s Who’s Watching Golf in 2018

There’s been a jump in viewership of major golf tournaments in 2018, and using the Viant Advertising Cloud, we uncovered just who’s tuning in this year.

Digital Marketing’s Role in the CMO-CFO Divide

Viant’s new research demonstrates how CMOs who prove the value of digital marketing spend will make allies of their CFOs and succeed.

Why and How Culture is Top of Mind at Viant

As Viant has evolved in strategy and scope, we recognize the importance of keeping culture top of mind.

How to Reach the Right Kentucky Derby Fans

With limited opportunities ahead of the race, and with no commercials airing during the actual event, how can Kentucky Derby viewers best be reached outside those exhilarating two minutes on the track? We break it down.

Don’t Make Assumptions About Westworld Fans

Just as in Westworld’s futuristic Wild West-themed amusement park, things aren’t always as they seem. To prove it, we compared Westworld’s viewing audience to that of another immensely popular HBO series, Game of Thrones. Utilizing the Viant Advertising Cloud, Viant’s people-based platform that consists of more than 250 million registered users, we found that those who assume viewers of Westworld are more interested in the show’s major themes might be making a mistake.

XUMO’s Colin Petrie-Norris on How OTT Has Revolutionized Content Consumption and What Marketers Need to Know

In our latest Q&A, XUMO’s Colin Petrie-Norris, CEO, discusses how OTT has revolutionized content consumption, the OTT audience trends to watch out for and what makes XUMO unique in an increasingly popular streaming scene.

March Madness’ Late Rounds are Valuable for These Key NCAA Advertisers

As we head into the final weekend of the tournament, we wanted to showcase the kind of first-party data advertisers can leverage to ensure a slam dunk March Madness strategy. Using the Viant Advertising Cloud, Viant’s people-based platform, as well as our leading TV ACR technology, we were able to isolate some key tournament sponsors and advertisers that would be best served by holding onto their ad budgets until most teams have hit the showers.

Clear Channel Outdoor on How Location Data Helps Brands with OOH and the Future of OOH Measurement

In our latest Q&A, Clear Channel Outdoor’s Wade Rifkin, SVP of Programmatic, discusses how location data helps brands with out-of-home advertising, where OOH measurement will be three years from now and what’s next for Clear Channel Outdoor and Viant’s Adelphic.

DoubleVerify on How Brand Safety Will Evolve and What Advertisers Should Be Thinking About in 2018

In our latest Q&A, DoubleVerify’s Steven Woolway, SVP of Business Development, discusses how brand safety will evolve in 2018, the upsides and downsides of custom metrics, and what’s next for DoubleVerify and Viant’s Adelphic.