Research Whitepaper: The Real Power of Digital Video Advertising

Specific Media, a Viant company, has released a new research whitepaper that reveals the true impact of digital video advertising on purchase intent.

Cure your media plan pains with people-based advertising

Just as poor diet is causing our bodies to get sick, poor metrics are causing our media plans to go awry. But instead of treating the underlying cause — antiquated metrics — we simply manage the symptoms that they create.

An Ad Tech CMO’s 3 Takeaways from Cannes Lions 2015

As a first-time attendee of Cannes Lions, I have to admit that I was surprised at how productive my trip was. Despite the beautiful scenery, as well the decadent French cuisine and the endlessly flowing Rosé, I found the meetings and interaction to be both engaging and productive.

PODCAST – The CMO’s Dilemma: Bringing Formula 1 to America

In VentureBeat’s latest Viant-sponsored CMO Dilemma podcast, Formula 1 CMO, Michael Williams, discusses marketing the world’s most popular racing sport to the U.S. market.

Solving the CMO’s Dilemma – Part 4: Understanding & Adapting to the Mobile Eco-Systems

Uniting and leveraging the two dominant mobile eco-systems – web browsers and mobile apps – to execute successful digital advertising campaigns remains a major concern in ad tech.

For Retailers, People Are Better than Proxies

With the rise of big data, social media, and mobile communications, retailers should now be enjoying unprecedented opportunities to understand and reach their consumers like never before.

Solving the CMO’s Dilemma – Part 3: Combatting Data Fragmentation & A Lack of Access to Data

Made up of hundreds of companies offering demand-side platforms, supply-side platforms, data management platforms, ad networks, ad exchanges and more, our splintered Lumascape has caused a major problem for our clients: data fragmentation.

Solving the CMO’s Dilemma – Part 2: 2015 Marks the Year of People-Based Ad Targeting

In 2015, the question of viewability has evolved beyond simply “has my ad been seen?” Today, marketers want to know not only if an ad has been seen, but also who is seeing it.

3 critical steps to true cross-device marketing

Cross-device marketing is the realization of the multi-touch ideal in digital advertising, where ROAS isn’t based on just probability and cookies.

Solving the CMO’s Dilemma – Part 1: Managing a Business of Constant Change

Emerging as a result of the viewability debate, cross device measurement, mobile concerns, and a handful of other changes in the advertising landscape, the challenge of how, when and what kind of advertising strategies and technologies to adopt can be overwhelming.