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Explore the latest articles from our thought leaders
Device Graph vs. Identity Graph: Navigating the Future of Audience Targeting
Retargeting Pixels in Marketing and Advertising
Google’s Cookie U-Turn Doesn’t Change the Future: It’s Already Cookieless
Addressable TV vs. CTV and OTT: Understanding the Key Differences
Programmatic vs. Real-Time Bidding (RTB): What Advertisers Need to Know
Why Digital Audio Is Winning the Engagement War — And What Marketers Need to Know
Solving for the SSP Curation Dilemma: Why Transparency, Control, and Quality Must Come First
NHL Playoffs Go Prime Time: Why Streaming Is a Power Play for Advertisers
Live Sports, Live Context: Why CTV Will Dominate the 2025 Upfronts
Autonomous Advertising: Where Programmatic Meets Intelligence
A Reckoning for Google: What the Federal Antitrust Ruling Means for the Future of Ad Tech
Tariffs, Transparency and Tight Budgets: What Advertisers Need to Know Ahead of the 2025 Upfronts
From Spots to Signals: How the Upfronts Are Evolving in 2025
MLB’s Big Shift to Streaming: What It Means for Fans and Advertisers in 2025
The Outcomes Era Is Here: Why CTV, Digital Audio and AI Are Leading the Charge
Why Mobile Measurement Partners (MMPs) Are Essential for Digital Advertising Success
Why CTR Can Be the Most Misleading Metric in Digital Advertising
March Madness & The Streaming Revolution: Will College Hoops Go All-In on CTV?
Why Your Control Group Could Be Ruining Your Incrementality Test
