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Explore the latest articles from our thought leaders
March Madness & The Streaming Revolution: Will College Hoops Go All-In on CTV?
Why Your Control Group Could Be Ruining Your Incrementality Test
Viant Acquires Lockr: The Future of Addressability in Digital Advertising
Lift & Incrementality in Digital Advertising: Why Smaller Brands Often See Bigger Gains
Why In-Game Advertising is a Game-Changer for Digital Marketing
Why Award Shows Are a Big Deal for Marketers (And How CTV Wins the Night)
DOOH Advertising in 2025: Strategies for Maximum Impact
Super Bowl LIX Streaming Breaks Records — And Advertisers Should Take Note
The Collapse of Walled Gardens: What It Means for Advertisers and Ad Tech
DSP vs. SSP: Understanding the Key Differences in Programmatic Advertising
Creating Campaign Success with An Alcohol Beverage Brand
Unlocking Potential: Viant’s Internship Program for Aspiring Digital Advertisers
Netflix Live Sports Streaming: A New Era for Sports Fans and Marketers in 2025
The Environmental Impact of Digital Advertising: A Call for Sustainable Solutions
AI in Digital Advertising in 2025
How Supply Path Optimization Creates Transparency in Programmatic Advertising
How AI Is Transforming Programmatic Advertising in 2025 and Beyond
Looking at Live Sports on CTV in 2025
Finding the Optimal Path to Efficient Programmatic Advertising
