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Programmatic Strategy

What Retail Marketers Miss Without Personalization or Channel Diversity
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Why Marketers Shouldn’t Sweat the Post-Cookie Shift
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Supply Path Optimization Takes Center Stage in Ad Quest for Sustainability
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Maximizing ROAS for CPG: Targeting the Moveable Middle with Viant
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Supply Path Optimization Gains Critical Ad Community Support
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Brand Safety vs Brand Suitability: Q&A with Vice President of Programmatic Strategy Sid Sharma
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How Sportsbooks Avoid Risky Bets to Scale Audiences
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Cannabis Advertising & Marketing Platforms
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Navigating the Post-Cookie World: How Household IDs Enhance Targeting and Measurement
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