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Audience Segmentation

With Viant, create custom audience segments leveraging our people-based data, not anonymous cookies.

AUDIENCE SEGMENTATION WITH VIANT'S DSP

Delivering relevant advertising to consumers is key to any marketing strategy. But to do so, you must truly know your customers. Audience segmentation capabilities in Viant's DSP allow you to access segments based on where your customers shop, what their interests are and which connected devices they use. You can then create custom audience segments in Adelphic by selecting desired data attributes from Viant and integrated partners' data. All audience segments built leveraging Viant data are based on real people, never cookies.

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Focus On Consumer Targeting

Keep up with consumers, even as their circumstances and needs change. Our direct integrations with Viant data in Adelphic are built on persistent, long-term identifiers, which allow you to handle the evolving consumer journey that takes place throughout various life events. Then, our audience insights can help you understand which attributes skew highest or lowest with your audience.

Extend Reach

The people-based lookalikes tool in Adelphic helps you create segments by identifying consumer profiles with known attributes that mirror individuals within your customer lists or existing custom audience segments.

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Activate Across Verticals

Our 70+ strategic data partners allow you to access data in Adelphic for every key vertical, including (but not limited to) retail, consumer packaged goods (CPG), auto and more, and then to create an audience for every campaign need.

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ATHLETIC FOOTWEAR BRAND GOES COOKIELESS WITH VIANT

Learn how Viant's omnichannel DSP, powered by performance-enhancing insights from our data lake, generated 1.8x ROAS and 98% lift in store visits.

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LEARN MORE ABOUT VIANT'S
AUDIENCE SEGMENTATION CAPABILITIES

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