What is Video Advertising?
Video digital advertising is a form of online advertising that uses video content to promote a product or service. It can take the form of pre-roll, mid-roll or post-roll ads that play before, during or after a video. Video digital advertising can be an effective way to engage with consumers and drive conversions.
How Does Video Advertising Work?
Video digital advertising works by displaying video ads on digital platforms such as websites, social media and streaming services. Advertisers can target specific audiences based on demographics, interests and behaviors to maximize the impact of their ads. Viewers can engage with these video ads by clicking on them, leading them to the advertiser's website or landing page.
What are the Benefits of Video Advertising?
Video digital advertising offers several benefits, including increased engagement, higher brand awareness and improved conversion rates. Video content is more likely to capture and hold viewers' attention, leading to higher engagement levels. Additionally, visual storytelling through videos helps to create a memorable brand image and convey messages effectively, resulting in greater brand awareness and recognition.
Why Should You Choose Viant for Your Video Advertising Solution?
Broadcast your brands’ messages to audiences on premium supply, across all consumer devices through multiple video formats and in brand safe, viewable and fraud-free environments. Video advertising is a highly effective medium for brands to reach their audiences at scale, and to connect with them with Viant’s omnichannel DSP.
PREMIUM SUPPLY
Convey powerful stories in a shorter amount of time with video inventory within Adelphic across a suite of trusted media brands like SpotX, FreeWheel and Magnite.
HIGH-IMPACT, CROSS-DEVICE FORMATS
Position video advertisements with Viant where they will make the most impact on your target audience across their devices.
- Instream ads play either before (pre-roll), during (mid-roll) or after (post-roll) a publisher’s video content
- Attain higher viewability rates with captivating embedded videos within online articles and banner ads
- Outstream ads autoplay in a large format player when a user navigates to it within an article
BRAND-SAFE ENVIRONMENTS
Viant’s integrations within Adelphic with verification partners like IAS, DV DoubleVerify and Oracle Advertising, solve for viewability, fraud, brand-safety and more. Partners score content for brand safety triggers like adult content and hate speech.
Online Video Advertising FAQ
Success Story
ATHLETIC FOOTWEAR BRAND GOES COOKIELESS WITH VIANT
Learn how Viant's omnichannel DSP Adelphic, powered by performance-enhancing insights from our data lake, generated 1.8x ROAS and 98% lift in store visits.
$1.8 ROAS (RETURN ON AD SPEND)
98% AVERAGE STORE VISIT LIFT
LEARN MORE ABOUT VIANT’S VIDEO
ADVERTISING SOLUTION
Sources
1 “Video Marketing Statistics 2024 (10 Years of Data).”, Wyzowl, Accessed 29 May 2024
2 40 Video Marketing Statistics to Boost Your Video Strategy, G2, Accessed 29 May 2024
3 Majidi, Michele. “Topic: Video Advertising and Marketing Worldwide.”, Statista, Accessed 29 May 2024