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Online Video Advertising Services

Reach online video viewers with innovative, engaging content across all their devices with digital video advertising in Viant’s DSP.

What is Video Advertising?

Video digital advertising is a form of online advertising that uses video content to promote a product or service. It can take the form of pre-roll, mid-roll or post-roll ads that play before, during or after a video. Video digital advertising can be an effective way to engage with consumers and drive conversions.

woman watching video on tablet at home

How Does Video Advertising Work?

Video digital advertising works by displaying video ads on digital platforms such as websites, social media and streaming services. Advertisers can target specific audiences based on demographics, interests and behaviors to maximize the impact of their ads. Viewers can engage with these video ads by clicking on them, leading them to the advertiser's website or landing page.

What are the Benefits of Video Advertising?

Video digital advertising offers several benefits, including increased engagement, higher brand awareness and improved conversion rates. Video content is more likely to capture and hold viewers' attention, leading to higher engagement levels. Additionally, visual storytelling through videos helps to create a memorable brand image and convey messages effectively, resulting in greater brand awareness and recognition.

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Online Video Advertising Stats

88%

of Marketers Consider Video an Important Part of Their Advertising Strategy1

33%

of Online Activity is Video Consumption2

$1.7B

Ad Spend on Video3

Why Should You Choose Viant for Your Video Advertising Solution?

Broadcast your brands’ messages to audiences on premium supply, across all consumer devices through multiple video formats and in brand safe, viewable and fraud-free environments. Video advertising is a highly effective medium for brands to reach their audiences at scale, and to connect with them with Viant’s omnichannel DSP.

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PREMIUM SUPPLY

Convey powerful stories in a shorter amount of time with video inventory within Viant's DSP across a suite of trusted media brands like SpotX, FreeWheel and Magnite.

HIGH-IMPACT, CROSS-DEVICE FORMATS

Position video advertisements with Viant where they will make the most impact on your target audience across their devices.

  • Instream ads play either before (pre-roll), during (mid-roll) or after (post-roll) a publisher’s video content
  • Attain higher viewability rates with captivating embedded videos within online articles and banner ads
  • Outstream ads autoplay in a large format player when a user navigates to it within an article
woman watching video on a smartphone on her sofa
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BRAND-SAFE ENVIRONMENTS

Viant’s integrations within our DSP with verification partners like IAS and DV DoubleVerify, solve for viewability, fraud, brand-safety and more. Partners score content for brand safety triggers like adult content and hate speech.

Online Video Advertising FAQ

Image of sneakers in a retail store.
Success Story

ATHLETIC FOOTWEAR BRAND GOES COOKIELESS WITH VIANT

Learn how Viant's omnichannel DSP, powered by performance-enhancing insights from our data lake, generated 1.8x ROAS and 98% lift in store visits.

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$1.8 ROAS (RETURN ON AD SPEND)

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98% AVERAGE STORE VISIT LIFT

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LEARN MORE ABOUT VIANT’S VIDEO
ADVERTISING SOLUTION

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