ViantAI Outcomes Improves CPA For Mackenzie-childs by 2.4x

Maximize sales conversions and streamline operations

Mackenzie-Childs, a home decor ecommerce brand, partnered with Viant to efficiently improve overall sales performance. Powered by Outcomes, ViantAI’s autonomous performance product, Viant activated continuous CPA optimization to drive more efficient acquisition for the brand over time.

Central to this transformation was Outcomes’ Lattice Brain architecture. Our proprietary engine autonomously optimizes a spectrum of campaign variables simultaneously, achieving performance gains that are impossible to replicate manually. Performance was compared against a control campaign, providing a clear comparison between Viant’s autonomous optimization and traditional, human-led performance strategies.

Early results quickly stood out, showing performance gains and increased efficiency. The treatment delivered a 2.4x improvement in cost per acquisition compared to the control.

By shifting from hands-on optimization to strategic oversight, the brand saved hours of manual work with stronger performance, allowing teams to focus on higher-impact, strategic growth initiatives.

• ViantAI Outcomes