Blog / Programmatic Strategy Programmatic Strategy Blog • 8 min read Google’s Cookie Delay Isn’t a Comeback—It’s a Reminder to Evolve Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Blog • 8 min read 2025 Upfronts Recap: Nostalgia, New Frontiers, and the Streaming Shakeup Advertisers Can’t Ignore Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Blog • 8 min read NBA Finals 2025 Viewership Is a Slam Dunk for CTV Advertisers Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Blog • 8 min read Device Graph vs. Identity Graph: Navigating the Future of Audience Targeting Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Blog • 8 min read What are Retargeting Advertising Pixels and What Happens When Cookies Disappear? Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Blog • 8 min read Programmatic vs. Real-Time Bidding (RTB): What Advertisers Need to Know Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Blog • 8 min read Why Mobile Measurement Partners (MMPs) Are Essential for Digital Advertising Success Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Blog • 8 min read Why CTR Can Be the Most Misleading Metric in Digital Advertising Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Blog • 8 min read Why Your Control Group Could Be Ruining Your Incrementality Test Vorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. « Previous 1 2 3 4 … 13 Next »
