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Programmatic Strategy

The Psychology of Ad Avoidance (And How to Beat It)
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Search Is Changing. Is Your Programmatic Strategy Ready?
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CTV Enters the Bottom Funnel: How Streaming Is Becoming Shoppable
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CTV Gets a Cart: Why Shoppable TV Is the Future of Performance Advertising
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Why CTV Needs a New Measurement Playbook 
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Why Emotionally Aware CTV Campaigns Are the Future of Measurement
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Google’s Cookie Delay Isn’t a Comeback—It’s a Reminder to Evolve
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2025 Upfronts Recap: Nostalgia, New Frontiers, and the Streaming Shakeup Advertisers Can’t Ignore
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NBA Finals 2025 Viewership Is a Slam Dunk for CTV Advertisers
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