Skip to content

Healthcare Programmatic Advertising Technology

Viant helps healthcare, payer and pharma marketers reach consumers and healthcare providers and measure the impact across all channels and devices with a DSP tapping into industry leading data partners and publishers.

Our Clients

Top brands trust Viant’s cookieless, omnichannel solution to deliver a greater return on ad spend (ROAS).

PurpleLab
IQVIA
MedData Group
Adstra
Symphony Health
Featured Post Image

Programmatic Marketing Targeting Healthcare Industries

Viant’s healthcare solution aligns brands with data providers and pharma-approved inventory suppliers to connect with desired audiences.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

Onboard first-party data or leverage direct data partner integrations to reach audiences based on brand category, condition, specialty or other key insights.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Deals and Inventory

Access omnichannel scale and custom deals across best-in-class brand-safe programmatic inventory.

Advanced Reporting

Measure ad effectiveness on driving consumer prescription lift and physician incremental prescriptions.

Related Insights

Zigging Toward Retail Media? It’s Time For Brands To Zag

Read More

Unlocking the Signal: Why Identity Is the New Power Source of the CTV Era

Read More

Building What Comes Next in Advertising: Recognized by the BIG Innovation Awards

Read More

The ROI Reckoning: Why Marketers Are Shifting from Demand Capture to Demand Generation

Read More

From Genre to Scene: The Next Evolution of CTV Targeting

Read More

The Streaming Season Is Just Getting Started: NFL, MLB, and the CTV Playbook

Read More

Why Back-to-School Advertising Starts Earlier—and Moves Faster—Than Ever

Read More

dots

Learn More About Viant’s People-Based Advertising Solution for Healthcare

"*" indicates required fields

Note: By filling out this form, you agree to the Viant Privacy Policy and to join Viant’s mailing list from which you can unsubscribe at any time.

STAY IN THE LOOP WITH OUR NEWSLETTER

Sign up to get Viant news and announcements delivered straight to your inbox.

Sign up to get Viant news and announcements delivered straight to your inbox.