Viant’s Identity Graph

Trusted identity resolution requires extensive data acumen only achieved through a long history of big data management. It involves mastering the ability to distinguish relevant touchpoints (both individual and at the household level) and accurately resolving these touchpoints into organized, anonymized profiles anchored in a robust device graph.

Viant’s identity graph is a repository built from years of top data scientists’ refining and perfecting big data processes that link individual and household identifiers within a single, large-scale device graph. Our diverse data feeds continuously enhance accuracy and persistency within Viant ID profiles, which marketers can leverage for targeting, execution and measurement across the Adelphic DSP.

  • Deterministic Matching

    Deterministic Matching

    Viant’s identity resolution capabilities include numerous strategic supply and data integrations, large-scale DSP activity and activation across 1 billion known devices. Viant’s identity graph receives millions of deterministic identification events and billions of real-time signals that help create, authenticate and enrich Viant Household ID profiles.

  • People-Based Identity

    People-Based Identity

    Viant’s identity resolution capabilities provide marketers with true omnichannel reach to their consumers.

    Composed of over 250 million matched consumers and 115 million households, our identity graph is among the largest deterministic people-based datasets available.

  • Deep Integrations

    Deep Integrations

    Integrations with over 150 supply and data partners within our identity graph are matched to create one of the largest pools of identity data available.

    See Our Partners



    Early on, Viant recognized the rise of the importance of the household. With browser and device identifiers in question going forward, and with so many purchase decisions being made at the household level, it has become critical for marketers to be able to target and measure at the household level.

    Viant’s Householding® solution allows marketers to target multiple connected devices within the same home, including TVs, smartphones, tablets, laptops, smart speakers and more. With Householding®, marketers can also collect, track, and report on actionable data, allowing them to better understand their customers and optimize their campaigns as needed based at the household level.

    As a pioneer in Householding® solutions, Viant was awarded a patent for Internet Connected Household Identification for Online Measurement and Dynamic Content Delivery.

  • Privacy & Security

    Privacy & Security

    Viant’s identity graph is built on a foundation of direct consumer relationships and user consent with advanced opt-out capabilities to always keep privacy and security on the forefront.