The Viant
One of the biggest challenges facing today’s brands is how to tie together disparate data points, especially with today’s complex consumer pathways to purchase that span online and in-store channels.
By 2025, the digital universe will create petabytes of data – but most of that data isn’t being analyzed.
That’s why successful companies are gaining actionable insights on data by tapping into the power of data lake platforms. Our Data Lake empowers marketers to have full control over their own data, providing unbiased insight into all of their marketing initiatives within a single platform.
With the Viant Data Lake, brands can:
Create powerful audience segments using data on customers and their shopping behaviors from disparate sources within one seamless platform
Gain a holistic view into all of their marketing initiatives by linking together these disparate data sources
Reach customers across all of their devices and understand true reach and frequency across each device
Get an understanding of how their marketing dollars are really working for them with real-time ROI measurement