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Travel & Tourism

Whether it's business or leisure travel, driving or flying to a destination, Viant helps travel and tourism advertisers reach the right audience and measure the effectiveness of their marketing efforts.

Our Clients

Strategic data partner integrations allow brands to reach and measure the right audience based on actual travel behaviors.

arrivalist
adara
mastercard
commerce signals
safegraph
foursquare
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People-Based Advertising for Travel & Tourism

With travel data at a household level, Viant’s patented household ID allows marketers to link travel history and physical visits, closing the loop on actual visitation and attribution in one unified view.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

Onboard first-party data or leverage premium data partner integrations to target known travelers based on location, activities or job title across all their devices.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Deals and Inventory

Access omnichannel scale and custom deals across best-in-class programmatic inventory.

Advanced Reporting

Exclusive Arrivalist premium partnership enables cookieless measurement on CTV, DOOH and Audio.

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Learn More About Viant’s People-Based Advertising Solution for Travel & Tourism

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Programmatic Advertising for the 2024 Election

In our latest guide, we examine the changes affecting political advertising and uncover the ways advertisers can leverage consumer data to reach the right audiences of voters. We also highlight why people-based advertising helps to provide the future-proof solution for marketers in the 2024 election and beyond.

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