Today, 71% of vehicle purchase decisions are made before the consumer even steps on the lot.
As the digital evolution changes the game for auto manufacturers, marketers must redefine their approach.
Viant’s® robust advertising platform gives auto marketers the power to harness persistent consumer identities and strategically target real consumers.
Deliver tailored incentives to consumers based on the vehicles they own.
Increase foot traffic by targeting in-market auto shoppers based on key indicators such as purchase history, dealership visits, and more.
Measure campaign impact on vehicles sales as well as dealership foot traffic.