Identity Management Platform

Activate Your Audiences Today

The Viant® Identity Management Platform (IMP) allows you to sync customer data and build custom audiences in a cloud-based, on-demand platform to move from insight to action seamlessly.

Key Features of the Viant IMP

Upload, Segment, and Activate

Onboard and match your customer data against 250 million registered users to create, manage, and target new segments on the fly.

Focused on Consumer Identity

Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling.

Seamless Platform Integration

Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns.

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