Data Analytics Platform

Powering People-Based Analytics

Leveraging the Viant® Data Analytics Platform (DAP), seamlessly move from insight to action with advanced attribution and closed-loop ROI reporting that integrates both online and in-store activity.

Key Features of the Viant DAP

People-Based Insights

Built on a foundation of people and their identities, move beyond cookies for increased accuracy and transparency into consumer-brand interactions and campaign performance.

Multi-Touch Attribution

With advanced models like linear and position-based attribution, get ROI reporting and path to purchase measurement on identifiable consumers across all of their devices and channels.

Cross Channel Performance

Understand the impact your digital, TV, and print efforts have on the consumer, as well as on other channels, by utilizing Viant’s multi-channel measurement tools.

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Viant has a team of professionals available to support implementation and integration to ensure full capabilities are leveraged from day one.

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