Interactive Media Holdings — the parent company of Specific Media, Vindico, Xumo and Myspace — is starting fresh in 2015. The company on Wednesday announced it has rebranded as Viant, and the group of tech firms it houses collectively comprise the company’s new cloud-based ad platform.
Tim and Chris Vanderhook, the brothers who bought MySpace in June 2011, are introducing a new ad-tech platform, pitching the same “real people” targeting that is core to Facebook’s ad offering. And they say their tech is better.
Interactive Media Holdings (IMH), the operating company behind ad network Specific Media, social network MySpace, video ad platform Vindico and smart TV system Xumo, rebranded Wednesday as Viant.
Welcome to VIANT – the culmination of 15 years of passionately building up advertising technology solutions to set the new standard for excellence in marketing, targeting and creating unique relationships with consumers worldwide.
Viant Unveils Complete Cloud-Based Suite of Advertising Applications for Marketers
Why is there such disparity between TV and digital video ad spend today? The amount of online channels is nearly endless, and digital ads have far more potential to be interactive and engaging than traditional television ads.
The quest to “know your customer” has changed drastically. Before the internet, marketers would only have a person’s mailing address. Now they’re able to extract an incredible amount of data about their customers from their social media handles, IP addresses, and mobile device IDs.
The quest to “know your customer” has changed drastically. Before the internet, marketers would only have a person’s mailing address. Now they’re able to extract an incredible amount of data about their customers from their social media handles, IP addresses, and mobile device IDs. In other words, customer anonymity is officially a thing of the […]
Twenty years ago, as cable TV was beginning to flourish, we set out to change an industry. My colleagues in the cable industry and I sought to transition advertisers from a singular focus on broadcast to the more efficient and effective cable TV.