Research: Netflix users twice as likely to have Amazon Echo

Analysts at Viant, the advertising tech company, has published research around the differences between Netflix and Hulu users in the US users over the past month. The sample size included 27 million Netflix users and 14 million Hulu users.

The Year In M&A: Broadcasters And Brands Buy In, And Old-School Ad Tech Exits

AdExchanger compiled a list of the key marketing and advertising technology deals from 2019, including Viant co-founders Tim and Chris Vanderhook buying the company back from the publisher Meredith Corporation.

2019: The Year of Ad-Tech Darwinism

As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech.

2020 Predictions for the Media Business

Media business leaders, including Viant CMO Jon Schulz, offer their predictions on the challenges and opportunities ahead, as technology continues to transform the landscape.

75 Inspiring Martech Leaders Who Are Prepared for 2020

Viant CEO Tim Vanderhook is featured in MarTech Series’ “75 Inspiring Martech Leaders Who Are Prepared for 2020,” a list outlining 75 leaders who they think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations.

Will Political Ad Spend Mean Boom Or Bust For Commercial Advertisers?

Ahead of the 2020 election season, Viant’s SVP reveals why commercial advertisers will reap the benefits of a more receptive audience and how to effectively reach them beyond TV.

The Big Story: The Path Forward For Criteo And Viant

For ad tech companies Criteo and Viant, it’s onward and… upward?

Viant Separates From Meredith As Ad Industry Buybacks Become More Common

Ad-tech company Viant completed a company buyout earlier this week that the co-founders say allows them to “take back control” from Meredith Corporation.

Viant Co-Founders Acquire Meredith Corporation’s 60% Stake in Company

Viant, a leading advertising technology company, announced it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation.

Meredith Sells 60% Viant Stake to Co-Founders

Meredith Corp. has sold the 60% stake it owns in ad tech company Viant to its co-founders.