Analysts at Viant, the advertising tech company, has published research around the differences between Netflix and Hulu users in the US users over the past month. The sample size included 27 million Netflix users and 14 million Hulu users.
AdExchanger compiled a list of the key marketing and advertising technology deals from 2019, including Viant co-founders Tim and Chris Vanderhook buying the company back from the publisher Meredith Corporation.
As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech.
Media business leaders, including Viant CMO Jon Schulz, offer their predictions on the challenges and opportunities ahead, as technology continues to transform the landscape.
Viant CEO Tim Vanderhook is featured in MarTech Series’ “75 Inspiring Martech Leaders Who Are Prepared for 2020,” a list outlining 75 leaders who they think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations.
Ahead of the 2020 election season, Viant’s SVP reveals why commercial advertisers will reap the benefits of a more receptive audience and how to effectively reach them beyond TV.
For ad tech companies Criteo and Viant, it’s onward and… upward?
Ad-tech company Viant completed a company buyout earlier this week that the co-founders say allows them to “take back control” from Meredith Corporation.
Viant, a leading advertising technology company, announced it has completed a company buyout and that the Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company from Meredith Corporation.
Meredith Corp. has sold the 60% stake it owns in ad tech company Viant to its co-founders.