Hispanic Millennials make up more than 24 million people in the United States, comprising 40% of the total U.S. Hispanic population. This bicultural audience is no longer a small sub-segment of the U.S. economy, it’s a driving force. Viant’s CMO, Jon Schulz, provides an exclusive look at the insights in Viant’s new report, The Marketer’s Guide to Hispanic Millennials.
Viant reveals the differences between UK iPhone and Android users to Campaign Magazine for the launch of the iPhone X and iPhone 8 at today’s Apple event.
According to new research from Viant, the Marketers Guide to Hispanic Millennials, Millennials are one of the most inherently multicultural consumers in the U.S. In fact, of the 75 million Millennials in the U.S. today, more than 42% are multicultural. And while Hispanic Millennials may be one of the biggest buzzwords in the advertising industry today, behind all the buzz is a wealth of opportunity for brands.
If you’re a little company with few resources, you may be wondering whether big data is something you need to worry about. The answer is: your competitors are using it. If you aren’t, you’re falling behind. Forbes discusses Viant’s study, The Persuadables, and how a marketer who has aggregated big data can use that information together with information about specific consumers and make their advertising many more times effective than any other advertiser.
Multi-touch attribution is more effective than last-touch attribution, but it’s also harder to implement. However, Viant’s CMO, Jon Schulz, explains in Digiday how data lakes are now helping advertisers successfully bring multi-touch attribution data together.
Marketers know millennials have moved past the selfie stage of life and into parenthood, and that they’re a lucrative demographic that’s worth studying. But there’s a rapidly growing sector brands should be paying attention to: Hispanic millennial parents. Read on for more insights from Univision and Viant into how marketers can reach this coveted group.
Viant’s CMO, Jon Schulz, discusses how the Viant Data Lake helps clients customize data to better understand true attribution in eMarketer’s new report.
The US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the $1.5 trillion purchasing power of US Hispanics is controlled by young adults ranging in age from 18 to 32 years old. “Hispanic Millennials are no longer a small sub-segment of the US economy, they are a driving force,” said marketing technology company Viant in a new report.
Viant, a Time Inc., people-based advertising technology company, announced an expanded partnership with Urban Science, a global automotive performance improvement consultant. For automotive marketers, this deeper collaboration solves the challenge of targeting in-market customers while enabling them, for the first time, to quickly and accurately attribute a sale to those consumers who were exposed to ads across multiple formats and channels.
What’s keeping marketers from adopting multi-touch attribution? Viant’s CMO, Jon Schulz, reveals the biggest obstacles and the ways to overcome them in MediaPost.
Time Inc.’s Viant is expanding its year-old partnership with the automotive consultancy Urban Science. Automotive marketers will be able to attribute a sale to customers exposed to ads across multiple formats and channels in under 24 hours, as opposed to 3 to 4 months. This will enable automakers to better understand how their marketing efforts are impacting dealership sales, and better gauge their return on ad spend.