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Digital Marketing’s Role in the CMO-CFO Divide

Viant’s new research demonstrates how CMOs who prove the value of digital marketing spend will make allies of their CFOs and succeed.

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Viant Launches Next Generation TV Solution

Viant today announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale.

The Tiger Woods Effect? Here’s Who’s Watching Golf in 2018

There’s been a jump in viewership of major golf tournaments in 2018, and using the Viant Advertising Cloud, we uncovered just who’s tuning in this year.

Vanity Metrics Spread Doubt About Digital Marketing’s Effectiveness

When pitching their services, marketers love to tout the massive video views and clickthrough rates their campaigns drive. But adhering to flimsy metrics may prove counterproductive, according to a study by Viant.

Digital Marketing’s Role in the CMO-CFO Divide

Viant’s new research demonstrates how CMOs who prove the value of digital marketing spend will make allies of their CFOs and succeed.

8 LA tech companies make Inc.’s 2018 list of the country’s best workplaces

Southern California’s tech community scored another big win this week when eight local tech companies were named among Inc.’s Best Workplaces in America, including Viant.

Why and How Culture is Top of Mind at Viant

As Viant has evolved in strategy and scope, we recognize the importance of keeping culture top of mind.

Viant’s Data Lake Is Out Of Beta And Ready To Be Fished

Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake. “And it’s for advertisers that want to go deeper on analytics,” said Jon Schulz, CMO at the Meredith-owned ad tech platform, which launched its data lake solution out of beta on Monday.

Viant’s Data Lake Sets the Standard for Digital Advertising Transparency

Viant today announced its cloud-based Data Lake, which provides advertisers a fully transparent view of what they are getting from their cross-channel advertising investment, has launched out of beta, a major milestone for the platform.

Marketers Run For The Roses

Ahead of the Kentucky Derby, Viant breaks down the event’s TV audience into three segments (gamblers, outdoorsy people and sports fans) and reveals their differing auto, beer and shipping preferences.

How to Reach the Right Kentucky Derby Fans

With limited opportunities ahead of the race, and with no commercials airing during the actual event, how can Kentucky Derby viewers best be reached outside those exhilarating two minutes on the track? We break it down.