‘National Programmatic Advertising Day’ Is Now Coming to a Calendar Near You

Thanks to Viant’s Adelphic, those who work in programmatic will soon have their moment in the sun: November 7 will mark the first-ever National Programmatic Advertising Day.

Viant’s Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

National Programmatic Advertising Day, a nationally registered day that occurs each year on Nov. 7, aims to recognize the tireless efforts and advances made by programmatic traders in the digital media ecosystem.

Advertising During the Emmys is Worth it – if You’re One of These Brands

Viewership of last year’s Emmy Awards hit an all-time low. But for these three brands, advertising during the annual awards shows could still be worth the cost.

Viant and Acxiom Advance Deterministic Partnership With High Match Results

​​Viant today announced their direct match results with strategic data partner Acxiom®. Together, the companies executed a match of over 275 million unique identifiers, ensuring their respective clients can activate data-driven advertising campaigns using one of the largest deterministic data sets available in the United States.

Advanced TV Encyclopedia

All the definitions and acronym explanations that today’s TV advertisers need to know.

MarTech Interview with Tim Vanderhook, CEO at Viant

In honor of Viant’s 20th anniversary, CEO Tim Vanderhook reflected on the company’s two decades in digital advertising with Martech Series.

The Ad Industry’s Focus on Scale Has Ignored Small Businesses

With a subscription model, SMBs can access enterprise-grade solutions in a very cost-effective manner. The subscription model provides much more transparency into the fees associated with programmatic ad buying and allows SMBs to scale spend without incurring additional fees, writes Viant’s CMO Jon Schulz in MarTech Series.

Beach Bums Have Distinct TV Preferences

Looking to reach the millions of Americans who head to the beach every summer? Here’s what they’re watching on TV when inside after a long day in the sun.

4 Things to Know Before Including DOOH In Your Marketing Mix

Digital out-of-home (DOOH) is one of the biggest trends in marketing. But what do you need to know before integrating it into your marketing mix?

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Viant is thrilled to be included in MarTech Series’ 2019 Top 250 B2B Technology Companies for our digital advertising and live analytics capabilities!