Viant announced the results from its Feeding America pro-bono display advertising campaign that ran on its Adelphic self-service DSP from April – May 2020, driving more than 1,500 site visits and critical donations during COVID-19.
Pro-bono advertising campaign increases site visits by more than 60%, exceeding benchmarks
New Whitepaper Highlights how COVID-19 has Accelerated Online Shopping and how Marketers can Better Reach Shoppers With an Omnichannel Approach
How do you get the most value from CTV advertising? Digital agency Arm Candy founder and CEO John Lods breaks it down.
In an uncommon move, an ad tech company, Viant, on Monday launched an ad campaign for itself touting its programmatic platform. The ads tout customer satisfaction with Viant’s Adelphic platform and the way it is easy for clients to use with commercials, employing the tagline “Programmatic advertising doesn’t have to be that hard.”
“Now that many more advertisers see the power of CTV, expect the growth trend to continue post-pandemic as the value proposition remains strong in driving a solid return on ad spend,” writes CMO Jon Schulz.
By analyzing ACR data, we determined how video game players’ TV and gaming habits changed after the COVID-19 pandemic began and live sports were canceled.
Jon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps.
“This strategic partnership with WideOrbit further supports Viant’s strategy of delivering customers a leading omnichannel platform for their campaigns,” says Viant CMO Jon Schulz.
With Viant’s addition of WideOrbit’s Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track their campaigns through a single platform.