How Advertisers Can Reach March Madness Fans Despite Canceled Tournament

The 2020 NCAA Tournament has been canceled due to COVID-19 concerns. However, advertisers can still reach tournament viewers who have simply moved elsewhere.

In People-Based Marketing Campaigns, the Customer Is the Star

By refocusing on individual household, industry leaders will be able to more effectively track performance and meet business goals, explains, Jon Schulz, CMO.

Digital Advertising Book Club: What Female Leaders are Reading Right Now

Honorees of our Women to Watch in Digital Advertising list share the books they love most as well as what they’re reading in 2020.

Beyond Traditional: These Strategies Uplevel Pharma Marketers’ Campaign Performance

Pharma marketers should consider these new strategies when building digital advertising roadmaps, writes VP of Product Marketing Andrea Bras.

Data Governance in the Age of Programmatic Advertising

With more consumer data available than ever before, it’s time to focus on data efficacy, transparency and consumer controls, writes VP of Programmatic Strategy Alex Perrin.

Back to the Future: Why This Classic Measurement Tool Is Making a Comeback

As advertising continues to evolve and fragment, marketers need to develop new methods for engaging customers and connecting with their target audiences. By refocusing on individual household, industry leaders will be able to more effectively track performance and meet business goals, writes, Brian Bell, Senior Vice President of Sales, Viant.

Three reasons why you need to evaluate new DSPs in 2020

Now is the time to evaluate new DSPs that can improve workflows and campaign performance, writes Jon Schulz, CMO at Viant, in ClickZ.

Hulu Fans Eat Way More Pizza Than Netflix Streamers, and Other Insights

Are Netflix viewers more health-conscious than Hulu fans? We found some surprising differences between those watching each streaming service.

African-American Millennials: 7 Stats for Black History Month

For Black History Month, we’ve called out seven key stats about African-American Millennials from our research paper, The Marketer’s Guide to African-American Millennials.

Research: Netflix users twice as likely to have Amazon Echo

Analysts at Viant, the advertising tech company, has published research around the differences between Netflix and Hulu users in the US users over the past month. The sample size included 27 million Netflix users and 14 million Hulu users.