Thanks to Viant’s Adelphic, those who work in programmatic will soon have their moment in the sun: November 7 will mark the first-ever National Programmatic Advertising Day.
National Programmatic Advertising Day, a nationally registered day that occurs each year on Nov. 7, aims to recognize the tireless efforts and advances made by programmatic traders in the digital media ecosystem.
Viewership of last year’s Emmy Awards hit an all-time low. But for these three brands, advertising during the annual awards shows could still be worth the cost.
Viant today announced their direct match results with strategic data partner Acxiom®. Together, the companies executed a match of over 275 million unique identifiers, ensuring their respective clients can activate data-driven advertising campaigns using one of the largest deterministic data sets available in the United States.
All the definitions and acronym explanations that today’s TV advertisers need to know.
In honor of Viant’s 20th anniversary, CEO Tim Vanderhook reflected on the company’s two decades in digital advertising with Martech Series.
With a subscription model, SMBs can access enterprise-grade solutions in a very cost-effective manner. The subscription model provides much more transparency into the fees associated with programmatic ad buying and allows SMBs to scale spend without incurring additional fees, writes Viant’s CMO Jon Schulz in MarTech Series.
Looking to reach the millions of Americans who head to the beach every summer? Here’s what they’re watching on TV when inside after a long day in the sun.
Digital out-of-home (DOOH) is one of the biggest trends in marketing. But what do you need to know before integrating it into your marketing mix?
Viant is thrilled to be included in MarTech Series’ 2019 Top 250 B2B Technology Companies for our digital advertising and live analytics capabilities!