Analysts at Viant, the advertising tech company, has published research around the differences between Netflix and Hulu users in the US users over the past month. The sample size included 27 million Netflix users and 14 million Hulu users.
Meet the women Viant is celebrating as the rock stars, trailblazers and future leaders of digital advertising.
AdExchanger compiled a list of the key marketing and advertising technology deals from 2019, including Viant co-founders Tim and Chris Vanderhook buying the company back from the publisher Meredith Corporation.
As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech.
Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions.
Media business leaders, including Viant CMO Jon Schulz, offer their predictions on the challenges and opportunities ahead, as technology continues to transform the landscape.
The cannabis market is exploding. IRI’s EVP, Consumer and Shopper Marketing breaks down what marketers must understand in order to successfully capture this burgeoning industry.
There’s plenty of confusion regarding unfamiliar terminology in the cannabis marketplace. Here are the top terms marketers need to know.
Viant CEO Tim Vanderhook is featured in MarTech Series’ “75 Inspiring Martech Leaders Who Are Prepared for 2020,” a list outlining 75 leaders who they think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations.
Ahead of the 2020 election season, Viant’s SVP reveals why commercial advertisers will reap the benefits of a more receptive audience and how to effectively reach them beyond TV.