Research: Netflix users twice as likely to have Amazon Echo

Analysts at Viant, the advertising tech company, has published research around the differences between Netflix and Hulu users in the US users over the past month. The sample size included 27 million Netflix users and 14 million Hulu users.

The 2020 Women to Watch in Digital Advertising

Meet the women Viant is celebrating as the rock stars, trailblazers and future leaders of digital advertising.

The Year In M&A: Broadcasters And Brands Buy In, And Old-School Ad Tech Exits

AdExchanger compiled a list of the key marketing and advertising technology deals from 2019, including Viant co-founders Tim and Chris Vanderhook buying the company back from the publisher Meredith Corporation.

2019: The Year of Ad-Tech Darwinism

As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech.

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions.

2020 Predictions for the Media Business

Media business leaders, including Viant CMO Jon Schulz, offer their predictions on the challenges and opportunities ahead, as technology continues to transform the landscape.

Q&A with IRI’s CBD and Cannabis Expert

The cannabis market is exploding. IRI’s EVP, Consumer and Shopper Marketing breaks down what marketers must understand in order to successfully capture this burgeoning industry.

CBD Dictionary: All the Terms You Need to Know

There’s plenty of confusion regarding unfamiliar terminology in the cannabis marketplace. Here are the top terms marketers need to know.

75 Inspiring Martech Leaders Who Are Prepared for 2020

Viant CEO Tim Vanderhook is featured in MarTech Series’ “75 Inspiring Martech Leaders Who Are Prepared for 2020,” a list outlining 75 leaders who they think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations.

Will Political Ad Spend Mean Boom Or Bust For Commercial Advertisers?

Ahead of the 2020 election season, Viant’s SVP reveals why commercial advertisers will reap the benefits of a more receptive audience and how to effectively reach them beyond TV.