“Now that many more advertisers see the power of CTV, expect the growth trend to continue post-pandemic as the value proposition remains strong in driving a solid return on ad spend,” writes CMO Jon Schulz.
By analyzing ACR data, we determined how video game players’ TV and gaming habits changed after the COVID-19 pandemic began and live sports were canceled.
Jon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps.
“This strategic partnership with WideOrbit further supports Viant’s strategy of delivering customers a leading omnichannel platform for their campaigns,” says Viant CMO Jon Schulz.
With Viant’s addition of WideOrbit’s Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track their campaigns through a single platform.
Advertising technology company Viant has inked a partnership with WideOrbit, the media platform known for connecting ads and audiences across multiple touchpoints.
People-based advertising technology company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads in a true omnichannel approach.
Viant said it made a deal to integrate WideOrbit’s Programmatic Marketplace into its automated platform for buying and delivering commercials. The move gives Viant consumers access to linear TV, providing them with a way to launch and track omnichannel campaigns through a single platform.
Single holistic view across omnichannel media now available for marketers
WideOrbit’s EVP and CRO Mike Zinsmeister breaks down the types of brands and advertising agencies that can benefit from programmatic linear TV – and what they need to know about it.