ViantAI Outcomes Scales Success By 1.1x For Kampgrounds Of America

Drive confirmed purchase events with maximum cost efficiency across display and online video (OLV)

Kampgrounds of America (KOA) partnered with Viant to evaluate whether fully autonomous execution could outperform their most successful human-led approach during the high competition holiday season. Outcomes, ViantAI’s autonomous performance product, was activated to drive continuous cost optimization and reduce operational complexity.

At the core of the strategy was Outcomes’ Lattice Brain, a proprietary engine that autonomously optimizes bidding and inventory selection in real time across thousands of signals, focusing investment on high-intent conversion opportunities that are difficult to identify at scale manually. Campaign performance was benchmarked directly against a control campaign representing peak manual optimization refined over years by expert traders, using identical display and online video (OLV) media mixes to ensure a true comparison between autonomous and human-led strategies.

Despite launching in a highly competitive holiday environment, ViantAI accelerated performance immediately. The treatment delivered a 1.1x improvement in cost per acquisition compared to the control, reducing eCPA by nearly 7.8% and demonstrating that autonomous decisioning can scale efficiently even under peak market pressure.

• ViantAI Outcomes