Tambourine Agency Drives Travel Conversions for St. Kitts with Live Sports

Tambourine looked to efficiently reach premium travel audiences without sacrificing scale for their client St. Kitts.

Viant helped marketing agency Tambourine reach premium travel audiences on Connected TV for its client, St. Kitts, at just $0.27 per unique household — well below the $0.35–$1.00 industry average. By geo-targeting high-value travelers and activating during major events like the Summer Olympics and NFL games, the campaign delivered efficient reach without sacrificing scale.

Leveraging premium inventory from FOX and other CTV partners, Viant’s custom deals and PMP access kept CPMs low. The campaign reached over 4 million households with a 99%+ video completion rate. Top-performing regions included South/Central Florida, New York, and Canada — all delivering VCRs above 98%.

Most importantly, Viant’s data-driven CTV strategy drove 63,863 online conversions, including hotel leads, booking visits, and airline inquiries — proving that Live Sports activation can power both awareness and performance in travel marketing.

• High-Value Traveler Audiences
• Premium Inventory on Fox and other CTV Partners
• Geo-Targeting in Key Feeder Markets
• CTV & Video Reporting