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Non-Profits Drive Donations with Viant and Wiland

Results

x
ROAS

Holocaust Memorial Organization

x
ROAS

Global Jewish Advocacy

x
ROAS*

Jane Goodall Institute

$
K**

San Francisco-Marin Food Bank

Goal

MissionWired looked to effectively amplify donations for nonprofit clients with targeted, efficient strategies.

Summary

MissionWired partnered with Viant and Wiland, a leading data provider in our Certified Partner Program, to drive measurable results across a variety of cause-based campaigns.

By activating Wiland’s predictive audiences directly in the Viant DSP, MissionWired helped clients—including humanitarian, environmental and community organizations—reach new donors, re-engage past supporters and drive high ROAS across key digital channels. Key strategies included donor re-engagement, new donor prospecting using Wiland’s Cooperative Database, digital lookalike modeling of direct mail audiences, ZIP-level geotargeting and Viant-led retargeting. 

This tailored approach enabled each of MissionWired’s advertiser clients to optimize media by donor lifecycle stage—whether engaging lapsed donors or bringing in net-new supporters.

Solutions Leveraged

  • Wiland Integrated and Custom Audiences

 

 

*from $5.8K Spend
**revenue from $26.8K spend

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