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September 16, 2020   Radio + Television Business Report TV Show Viewers: Luxury Brand Consumers?

Viant says, as luxury brands look to rebound from 2020 woes, they need the data and tools to target consumers where they are, and a key method to understanding a brand’s audience is to understand the media they consume.

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August 17, 2020   Chain Store Age Expert Insight: Accelerating e-commerce in a post-pandemic world

In the age of social distancing, even more people have used the internet to buy products like groceries, pet supplies, and footwear. Crucially, this pattern will continue as life returns to normal, which means customers and their money are ripe for the taking, writes Viant CMO Jon Schulz.

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June 1, 2020   Broadcasting & Cable Viant’s TV Spots Say It Makes Programmatic Easy

In an uncommon move, an advertising software company, Viant, on Monday launched an ad campaign for itself touting its programmatic platform. The ads tout customer satisfaction with Viant’s Adelphic platform and the way it is easy for clients to use with commercials, employing the tagline “Programmatic advertising doesn’t have to be that hard.”

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