Viant | News & Press Releases

February 17, 2015 VideoNuze Bursting the Viewability Bubble: Are Your Ad Dollars Getting Bang for Your Buck

The advertising industry does not have a consistent standard or approach in how to deal with existing viewability and fraud issues…

February 9, 2015 Advertising Age Advertising Software Stocks Take a Beating on Wall Street, IPO Market Dries Up

Wall Street is falling out of love with advertising software, and the feeling appears to be mutual.

January 15, 2015 Business Insider “Throwback Thursday” Has Unexpectedly Made Myspace Cool Again (And Yes, Your Old Account Is Still Active)

Myspace — the social network that seemingly died in 2011 — is having a weird renaissance: 50 million people now visit the music-heavy social network each month.

January 15, 2015 Music Ally Myspace still not dead, but ads are in the driving seat

The idea, in short, is to link people’s online profiles with their offline shopping habits – credit card purchases for example – so that advertisers will know whether their digital ads have led to real-world sales.

January 14, 2015 Wall Street Journal MySpace Still Reaches 50 Million People Each Month

Between desktop and mobile devices, MySpace reached 50.6 million unique users in the U.S. in November. That’s a massive surge of 575% versus the same month in 2013.

January 14, 2015 VentureBeat Myspace’s owner, looking to tap its user base, launches ‘first advertising cloud’

Today, the Irvine, California-based company announced its name change to Viant and its launch of what it describes as “the first advertising cloud.”

January 14, 2015 Mediapost IMH, Parent Company Of Specific Media And Myspace, Rebrands As Viant

Interactive Media Holdings — the parent company of Specific Media, Vindico, Xumo and Myspace — is starting fresh in 2015. The company on Wednesday announced it has rebranded as Viant, and the group of aoftware companies it houses collectively comprise the company’s new cloud-based ad platform.

January 14, 2015 Advertising Age MySpace Owners Say Their Advertising Software is Ahead of Facebook’s

Tim and Chris Vanderhook, the brothers who bought MySpace in June 2011, are introducing a new advertising software company, pitching the same “real people” targeting that is core to Facebook’s ad offering.

January 14, 2015 Ad Exchanger Interactive Media Holdings Rebrands As ‘Viant,’ Unleashes An ‘Advertising Cloud’

Interactive Media Holdings (IMH), the operating company behind ad network Specific Media, social network MySpace, video ad platform Vindico and smart TV system Xumo, rebranded Wednesday as Viant.

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