Viant | News & Press Releases

March 31, 2015 Quartz The digital media comeback story of last year? Myspace

Between December 2013 and December 2014, the one-time Facebook competitor MySpace grew 469%.

March 30, 2015 The Makegood Playing to the Wrong Metrics is Hurting Your Business

We’ve all heard the expression, “actions speak louder than words.” That phrase rings especially true in the advertising software industry, as the industry intuitively know what it should be doing and how it should be acting – but defiantly stands back and does little to fundamentally change.

March 20, 2015 VMA Media Tim Vanderhook – Overcoming The Fear Factor (Video)

Tim Vanderhook knows a thing or two about the pace of change in media and marketing and the fear that can bring. He is the CEO and co-founder of Viant, previously Specific Media, that he launched along with his brothers Chris and Russ 15 years ago.

March 16, 2015 VentureBeat Could this be the digital ad industry’s magic bullet? Connecting online ads to offline sales

At the heart of digital advertising is a problem that’s existed since the industry began. It’s really a simple issue — the marketing mix is missing a crucial element. But in its simplicity lies its complexity, because that crucial missing element is the consumer.

March 12, 2015 Adweek Solving the CMO’s Dilemma by Targeting Real People, Linking online and offline

Today, CMOs are tasked with driving the top-line revenue growth for their organization. Their biggest challenge is measuring the efficacy of their marketing.

March 5, 2015 Huffington Post (VIDEO) MySpace Userbase Is Now Viant’s Giant Ad Targeting Machine

“We set out to create a new foundation not as reliant on proxies and cookies but on a direct relationship with the consumer… a project to map out the country.”

March 4, 2015 Beet.tv MySpace Userbase Is Now Viant’s Giant Ad Targeting Machine

MySpace may have struggled to retain relevance over the last few years, but its latest owner recently rolled up the social network in to a proposition it hopes advertisers will find appealing.

February 24, 2015 ExchangeWire MySpace CEO: ‘Atlas is Not an end-to-end Platform… It’s just a Display Ad Server’

Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service.

February 17, 2015 VideoNuze Bursting the Viewability Bubble: Are Your Ad Dollars Getting Bang for Your Buck

The advertising industry does not have a consistent standard or approach in how to deal with existing viewability and fraud issues…

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