Viant | News & Press Releases

January 14, 2015 Ad Exchanger Interactive Media Holdings Rebrands As ‘Viant,’ Unleashes An ‘Advertising Cloud’

Interactive Media Holdings (IMH), the operating company behind ad network Specific Media, social network MySpace, video ad platform Vindico and smart TV system Xumo, rebranded Wednesday as Viant.

January 14, 2015 Video Ad News Parent Company of Specific Media, Vindico and MySpace Rebrands as ‘Viant’, Launches Advertising Software Stack Read More

January 9, 2015 Target Marketing Did My Ad Really Work? Closing the Loop on Data Onboarding

Why is there such disparity between TV and digital video ad spend today? The amount of online channels is nearly endless, and digital ads have far more potential to be interactive and engaging than traditional television ads.

December 11, 2014 The Three Biggest Things Advertisers Should Be Focusing On In 2015

The quest to “know your customer” has changed drastically. Before the internet, marketers would only have a person’s mailing address. Now they’re able to extract an incredible amount of data about their customers from their social media handles, IP addresses, and mobile device IDs.

December 11, 2014 Business Insider Here Are The Three Biggest Things Advertisers Should Be Focusing on in 2015

The quest to “know your customer” has changed drastically. Before the internet, marketers would only have a person’s mailing address. Now they’re…

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