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January 14, 2015   Mediapost IMH, Parent Company Of Specific Media And Myspace, Rebrands As Viant

Interactive Media Holdings — the parent company of Specific Media, Vindico, Xumo and Myspace — is starting fresh in 2015. The company on Wednesday announced it has rebranded as Viant, and the group of aoftware companies it houses collectively comprise the company’s new cloud-based ad platform.

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December 11, 2014   The Three Biggest Things Advertisers Should Be Focusing On In 2015

The quest to “know your customer” has changed drastically. Before the internet, marketers would only have a person’s mailing address. Now they’re able to extract an incredible amount of data about their customers from their social media handles, IP addresses, and mobile device IDs.

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