Explore the latest industry news about Viant
Viant said the new integrations, which expands its work with DoubleVerify, provides an additional layer of support. Adelphic’s Inventory Quality Program provides brand safety controls and anti-fraud protection across all video formats including connected TV.
Read MoreNames that could benefit are Roku, Viant Technology and Magnite. Although The Trade Desk has said that10% of its flow-through advertiser spend relies on IDFA, the ad tech company has also been building out its connected TV business and could benefit from this shift in ad budgets.
Read MoreDirector of Research & Insights Amy Nodalo explains how identity resolution can help marketers drive conversions and measure campaign results as the ad landscape continues to change.
Read MoreWhat does it really mean to migrate to people-based methods? Viant’s CEO Tim Vanderhook speaks with Beet.TV to break down exactly what a people-based demand-side platform is – and how it can benefit the advertising industry.
Read MoreMarketers can reach customers across all their devices, based on identifiers such as email addresses, cookies, IP addresses, home addresses, device identifiers and geolocation data by switching to a data lake, according to Demystifying Data Lakes, a white paper released by Viant.
Read MoreViant Technology, the latest ad tech company to go public, saw shares pop more than 90% after the company launched its initial public offering Wednesday.
Read MoreViant, a people-based advertising software company, has been named the Best Place to Work by Ad Age for 2021, marking its first-ever appearance on the list.
Read More“Connected TV (CTV) is growing in importance which is fueling the shift away from device identification and toward household identification as vital to the new digital ecosystem,” says Tim Vanderhook in Forbes.
Read MoreCTO Fabrizio Blanco shares his tips for vital steps all employees need to take to ensure robust digital security.
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