In The News

Explore the latest industry news about Viant

August 2, 2016   eMarketer Attribution Is Becoming More of a Priority for Marketers

“It’s really all about attribution and closed-loop measurement,” said Jon Schulz, CMO of ad tech firm Viant. “What am I getting? What’s working and what’s not working?” As interest in answering those questions climbs, so does adoption. eMarketer estimates more than half of US companies with over 100 employees will utilize multichannel attribution for their digital marketing efforts in 2017.

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July 26, 2016   Broadway World TAG Inaugurates New Era of Transparency in Digital Advertising with First Hundred Companies Approved for TAG Registry

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today opened a new era of transparency in digital advertising as it announced the first hundred companies, including Viant, to be approved for participation in the TAG Registry. TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG. Once registered, companies are awarded a TAG-ID, a unique global identifier that they can share with partners and append to their ads or the ad inventory they sell.

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June 21, 2016   MediaPost Automakers Need To Continue To Hone Hispanic American Efforts

Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total market, and annually, the Hispanic population in the United States grows by about one million people. That’s according to Viant, a Time Inc. technology company, which commissioned Millward Brown Digital to survey 1,027 respondents for its 2016 Hispanic American Auto Buyers Report.

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June 21, 2016   MediaPost What’s Your Data Really Made Of?

On a grocery run, I was startled to discover that some of the food for sale wasn’t made entirely of “food.” I picked up a pack of what I thought was cheese, but after a quick look at the ingredients, I realized the cheese had been processed so much that it actually contained less than 50% natural ingredients.

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May 24, 2016   Salesforce How Data in the Age of the Customer Influences Advertising and Privacy

Advertising Studio enables you to securely connect your data in Salesforce to reach audiences through your DSP and DMP for display via our on-boarding partners, LiveRamp, Krux, Neustar, Viant, and, for email ads, LiveIntent. Because our number one value is Trust, we sat down with a few of these data on-boarding partners for a discussion on how data in the age of the customer influences advertising and privacy and what lies ahead for the industry.

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May 18, 2016   WWD Time Inc. Responds to Yahoo Acquisition Rumors, Lays Out Growth Strategy

Time Inc. opened its doors Tuesday to investors and journalists to unfurl its business strategy for the year. The major touch points related to areas of growth including native advertising, e-commerce, video, live events and its acquisition of Viant, which offers cloud-based technology for advertisers that includes targeting, programmatic and measurement capabilities.

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May 17, 2016   Beet.TV Viant And Time Inc: ‘More Synergies Than We Expected’

Back in February, the remnants of MySpace ended up located at Time Inc,when the publisher acquired Viant, the advertising data company that was the latest owner of the once-mighty social network. But Time’s interest was about more than social. It was buying Viant because of its considerable bank of first-party data about consumers, also including in its Vindico, Specific Media and Xumo units.

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