In The News

Explore the latest industry news about Viant

May 23, 2022   StreetFight What Makes For A Great DSP?

I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?

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January 20, 2022   MarTech Series In 2022, Returning Ad Budgets Will Find A Changed Landscape

Some brands scaling digital advertising – and programmatic in particular – are in for quite the awakening, in terms of spending freely. The frightening truth is, pre-COVID best practices no longer apply. For those advertisers, here are a few key trends to be aware of as they turn up the dial on their investments.

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November 4, 2021   Fierce Pharma For pharma marketers, mobile devices reign supreme. But for how long?

Pharma marketers take note. Looking for higher click engagement? Run ads Monday and Tuesday. If higher conversion engagement is the goal, though, then it’s Tuesday and Saturday. In terms of the best time—the peak is around 3pm for click engagement and 9pm for conversion, all according to advertising software company Viant Technology,

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November 3, 2021   Radio + Television Business Report Viant, Beachfront Partner Up For Programmatic Pact

Ad software firm Viant and convergent TV advertising platform Beachfront have integrated Beachfront’s linear and connected TV inventory into Viant’s Adelphic software. With the integration, Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s linear TV inventory, which is enabled for real-time bidding.

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November 2, 2021   Next TV TV Measurement Reaches the Crossroads

Attribution was no doubt a key factor in Viant’s decision to partner with iSpot, another prominent member of the new breed of measurement companies. iSpot, whose focus is on real-time ad attribution and measurement, will be providing reach, frequency and business outcome/attribution insights for Viant’s Adelphic DSP (demand side platform) on linear and CTV campaigns, including second-by-second viewership data for commercials.

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October 28, 2021   The Wall Street Journal Redefining Transparency for Our Cookieless Future

Josh Stinchcomb, CRO of The Wall Street Journal | Barron’s Group, sat down with Viant CEO Tim Vanderhook at the Advertising Week NY conference to learn more about how brands can build meaningful bonds with consumers in the digital space.

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