Explore the latest industry news about Viant
Viant says, as luxury brands look to rebound from 2020 woes, they need the data and tools to target consumers where they are, and a key method to understanding a brand’s audience is to understand the media they consume.
Read MoreIn the age of social distancing, even more people have used the internet to buy products like groceries, pet supplies, and footwear. Crucially, this pattern will continue as life returns to normal, which means customers and their money are ripe for the taking, writes Viant CMO Jon Schulz.
Read MoreViant announced the results from its Feeding America pro-bono display advertising campaign that ran on its Adelphic self-service DSP from April – May 2020, driving more than 1,500 site visits and critical donations during COVID-19.
Read MoreIn an uncommon move, an advertising software company, Viant, on Monday launched an ad campaign for itself touting its programmatic platform. The ads tout customer satisfaction with Viant’s Adelphic platform and the way it is easy for clients to use with commercials, employing the tagline “Programmatic advertising doesn’t have to be that hard.”
Read More“Now that many more advertisers see the power of CTV, expect the growth trend to continue post-pandemic as the value proposition remains strong in driving a solid return on ad spend,” writes CMO Jon Schulz.
Read MoreJon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps.
Read More“This strategic partnership with WideOrbit further supports Viant’s strategy of delivering customers a leading omnichannel platform for their campaigns,” says Viant CMO Jon Schulz.
Read MoreWith Viant’s addition of WideOrbit’s Programmatic Marketplace TV advertising solution, marketers can now efficiently buy live TV inventory and track their campaigns through a single platform.
Read MoreAdvertising technology company Viant has inked a partnership with WideOrbit, the media platform known for connecting ads and audiences across multiple touchpoints.
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