Explore the latest industry news about Viant
Marketers need to ensure their platforms are ready for the death of the cookie, and it all starts with knowing what questions to ask, writes VP Adam Paz.
Read MoreIf chosen and implemented thoughtfully, data lakes can help advertisers’ companies grow and keep up with changing regulations to avoid rough waters in marketing, writes Chief Technology Officer Fabrizio Blanco.
Read MoreViewers of the Thanksgiving Day Parade are 19% more likely to purchase a Purdue brand turkey, and 10% more likely to purchase a Butterball turkey, according to advertising software company Viant.
Read MoreViant says, as luxury brands look to rebound from 2020 woes, they need the data and tools to target consumers where they are, and a key method to understanding a brand’s audience is to understand the media they consume.
Read MoreIn the age of social distancing, even more people have used the internet to buy products like groceries, pet supplies, and footwear. Crucially, this pattern will continue as life returns to normal, which means customers and their money are ripe for the taking, writes Viant CMO Jon Schulz.
Read MoreViant announced the results from its Feeding America pro-bono display advertising campaign that ran on its Adelphic self-service DSP from April – May 2020, driving more than 1,500 site visits and critical donations during COVID-19.
Read MoreIn an uncommon move, an advertising software company, Viant, on Monday launched an ad campaign for itself touting its programmatic platform. The ads tout customer satisfaction with Viant’s Adelphic platform and the way it is easy for clients to use with commercials, employing the tagline “Programmatic advertising doesn’t have to be that hard.”
Read More“Now that many more advertisers see the power of CTV, expect the growth trend to continue post-pandemic as the value proposition remains strong in driving a solid return on ad spend,” writes CMO Jon Schulz.
Read MoreJon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps.
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