Viant | News & Press Releases

April 27, 2021 Broadcasting and Cable Viant Aims To Prevent Fraud With DoubleVerify Integration

Viant said the new integrations, which expands its work with DoubleVerify, provides an additional layer of support. Adelphic’s Inventory Quality Program provides brand safety controls and anti-fraud protection across all video formats including connected TV.

April 27, 2021 MarTech Series Viant Expands DoubleVerify Partnership

Expanded partnership between Viant and DoubleVerify brings fraud prevention integration across all Adelphic channels, including connected TV.

April 27, 2021 Broadcasting and Cable Viant Aims To Prevent Fraud With DoubleVerify Integration

Viant said the new integrations, which expands its work with DoubleVerify, provides an additional layer of support. Adelphic’s Inventory Quality Program provides brand safety controls and anti-fraud protection across all video formats including connected TV.

April 12, 2021 CNBC These are the companies that will win—or lose—from Apple’s impending user privacy change

Names that could benefit are Roku, Viant Technology and Magnite. Although The Trade Desk has said that10% of its flow-through advertiser spend relies on IDFA, the ad tech company has also been building out its connected TV business and could benefit from this shift in ad budgets.

March 16, 2021 Toolbox for Marketing The Importance of New Identity Resolution Tools To Increase Conversions in a Changing Ad Landscape

Director of Research & Insights Amy Nodalo explains how identity resolution can help marketers drive conversions and measure campaign results as the ad landscape continues to change.

March 12, 2021 Beet.TV Defining a Different DSP: How “People-Based ID” Works: Viant’s Vanderhook

What does it really mean to migrate to people-based methods? Viant’s CEO Tim Vanderhook speaks with Beet.TV to break down exactly what a people-based demand-side platform is – and how it can benefit the advertising industry.

February 17, 2021 MediaPost Fishing In The Data Lake: Can You Catch Email Identifiers?

Marketers can reach customers across all their devices, based on identifiers such as email addresses, cookies, IP addresses, home addresses, device identifiers and geolocation data by switching to a data lake, according to Demystifying Data Lakes, a white paper released by Viant.

February 10, 2021 CNBC Viant, the ad tech company that bought MySpace, sees shares surge 90% in IPO

Viant Technology, the latest ad tech company to go public, saw shares pop more than 90% after the company launched its initial public offering Wednesday.

January 12, 2021 Martech Cube Ad Age Names Adtech Company Viant the Best Place to Work

Viant, a people-based advertising software company, has been named the Best Place to Work by Ad Age for 2021, marking its first-ever appearance on the list.

In The News