Explore the latest industry news about Viant
I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?
Read MoreSome brands scaling digital advertising – and programmatic in particular – are in for quite the awakening, in terms of spending freely. The frightening truth is, pre-COVID best practices no longer apply. For those advertisers, here are a few key trends to be aware of as they turn up the dial on their investments.
Read MoreViant CMO Jon Schulz joins the Marketing Champions podcast to discuss how Viant uses people-based technology to help marketers overcome today’s challenges.
Read MoreJon Ahuna, SVP of Operations, stresses some of the Adelphic DSP’s strengths and differentiators in AdExchanger, including the ability to solve for over CTV frequency and why the household approach reigns.
Read MorePharma marketers take note. Looking for higher click engagement? Run ads Monday and Tuesday. If higher conversion engagement is the goal, though, then it’s Tuesday and Saturday. In terms of the best time—the peak is around 3pm for click engagement and 9pm for conversion, all according to advertising software company Viant Technology,
Read MoreAd software firm Viant and convergent TV advertising platform Beachfront have integrated Beachfront’s linear and connected TV inventory into Viant’s Adelphic software. With the integration, Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s linear TV inventory, which is enabled for real-time bidding.
Read MoreAttribution was no doubt a key factor in Viant’s decision to partner with iSpot, another prominent member of the new breed of measurement companies. iSpot, whose focus is on real-time ad attribution and measurement, will be providing reach, frequency and business outcome/attribution insights for Viant’s Adelphic DSP (demand side platform) on linear and CTV campaigns, including second-by-second viewership data for commercials.
Read MoreJosh Stinchcomb, CRO of The Wall Street Journal | Barron’s Group, sat down with Viant CEO Tim Vanderhook at the Advertising Week NY conference to learn more about how brands can build meaningful bonds with consumers in the digital space.
Read MoreA panel of tech experts, including Viant CTO Fabrizio Blanco, from Forbes Technology Council shares practical advice to help companies ensure their data remains secure during and after the shift to remote work.
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