Viant | News & Press Releases

September 13, 2021 Entrepreneur 3 Software Stocks Wall Street Predicts Will Rally by More Than 110%

Because the remote working trend and digital transformation are expected to continue driving the software industry’s growth, we think it could be wise to add quality software stocks Yalla Group (YALA), NeoGames (NGMS), and Viant Technology (DSP) to one’s watch list. Wall Street analysts expect these names to rally by more than 110% in price in the near term.

August 26, 2021 Mirror Review Viant Technology: Redefining Programmatic Advertising With A People-Based Approach

Viant Technology is a leading people-based advertising software company that is at the forefront of emerging market trends, such as digital and programmatic advertising and the significant rise of Connected TV advertising.

August 19, 2021 Law.com As Advertising Technology Pops, Newly Public Viant Creates CLO Role

Following a successful initial public offering earlier this year, advertising software company Viant has brought on its first chief legal officer. The company’s public debut and new legal leadership come at a time when advertising technology is an extremely hot market, and digital privacy issues are top-of-mind for companies across various industries.

August 17, 2021 Broadcasting and Cable Viant Sees Results Jump as It Tests Non-Cookie ID Program

Viant said it is getting big results as it tests its non-cookie systems for targeting consumers with video advertising.

August 16, 2021 AdExchanger Viant Going Big On CTV

As with most of those companies, Viant is going big on CTV, which more than doubled in the past year. In many cases, high year-over-year CTV growth rates indicate that those budgets were relatively small a year ago. But Viant CEO Tim Vanderhook told investors that CTV is “not only our fastest-growing channel, but also our largest channel by any metric.”

August 6, 2021 MarTech Cube Viant Enhances AI-Powered Contextual Targeting Capabilities

The integration scales Adelphic’s cutting-edge contextual advertising inventory, offering brands and agencies contextually-relevant advertising opportunities that can be overlaid within a program without disrupting the content.

August 5, 2021 MarTech Series Viant Enhances AI-Powered Contextual Targeting Capabilities With CatapultX Partnership

Viant Technology Inc., a leading people-based advertising software company, announced the successful integration of CatapultX’s On-Stream™ video monetization and patent-pending contextual AI platform into the Adelphic® advertising software.

July 22, 2021 Digiday How marketers are creating long-term customer relationships by leveraging householding

There’s more opportunity than ever to create authentic connections with their customers and prospects, but to do so successfully, marketers must lean into a proven relationship-building strategy like householding combined with the data and technology solutions to make it addressable.

July 21, 2021 Street Fight Magazine Household Targeting Emerges as Alternative to Individualized Behavioral Ads

Jon Schulz, Chief Marketing Officer at Viant Technology, checked in with Street Fight to lay out the benefits and drawbacks of targeting methods offering advertisers alternatives to one-to-one behavioral ads.

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