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Explore the latest industry news featuring Viant.
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“By integrating the Viant Household ID into our platform, we’re empowering buyers to scale Viant-driven audiences across the LG Smart TV environment — unlocking greater precision, reach and performance while keeping privacy at the core,” said Kelly McMahon, LG Ad Solutions SVP global operations.
“This integration with LG Ad Solutions demonstrates how OEM data and identity-first technology can transform CTV advertising,” said Tom Wolfe, SVP of Business Development at Viant.
Today, AI-powered programmatic advertising platform Viant announced an integration with LG Ad Solutions to accelerate addressable advertising in the connected TV (CTV) space.
“What’s happened to LinkedIn?” Tim Vanderhook, CEO of the adtech company Viant, recently posted. “It’s 2025, no one waits 3 weeks to ‘learn’ of something.”
“CTV is a right format for complicated products such as drugs and healthcare because it’s all about education,” explained Viant’s Jon Schulz.
Viant made a bold splash at Cannes Lions Festival of Creativity with marketing activations mocking The Trade Desk, in the guise of billboards emblazoned upon the Majestic Hotel
Latest Press Releases
IRVINE, Calif., July 15, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the connected TV (CTV) ecosystem, introducing a new way of advertising designed for the industry-wide shift from linear TV to streaming.
IRVINE, Calif., May 14, 2025 — Viant Technology Inc. (NASDAQ:DSP), a leader in CTV and AI-powered programmatic advertising, is proud to be Certified™ by Great Place To Work® for the fourth year in a row.
IRVINE, Calif., May 13, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of Brett Wilson to its board of directors, effective May 12, 2025.
IRVINE, Calif., May 6, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its first quarter ended March 31, 2025.
IRVINE, Calif., April 22, 2025 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its first quarter 2025 financial results after U.S. markets close on Tuesday, May 6, 2025.
NEW YORK, April 22, 2025 — Lockr, by Viant, today announced a major expansion of its audience integration management platform—giving publishers a single point of access to the leading alternative identity solutions, so they can accelerate revenue without the complexity of managing multiple integrations.