In The News

Explore the latest industry news about Viant

May 26, 2021   eMarketer The Ad Platform: Taking another look at household-based ad targeting

For decades, traditional TV advertisers have targeted ad messages at households. CMO Jon Schulz joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why even in the digital era it still makes sense to do so, and why advertiser spend will continue to shift into programmatic connected TV and linear TV.

Read More
May 13, 2021   Adweek Viant’s Q1 Revenues Top $40 Million

Since late 2020, several ad-tech companies have attempted to float on the public markets. That includes Viant, which issued its first quarterly results today after listing on the Nasdaq in February.

Read More
May 1, 2021   AiThority Viant Expands DoubleVerify Partnership

Viant Technology Inc., a leading people-based advertising software company, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic advertising software.

Read More