Viant | News & Press Releases

January 20, 2022 MarTech Series In 2022, Returning Ad Budgets Will Find A Changed Landscape

Some brands scaling digital advertising – and programmatic in particular – are in for quite the awakening, in terms of spending freely. The frightening truth is, pre-COVID best practices no longer apply. For those advertisers, here are a few key trends to be aware of as they turn up the dial on their investments.

December 13, 2021 Daily Ad Brief “Marketing Champions” with Jon Schulz from Viant Technology

Viant CMO Jon Schulz joins the Marketing Champions podcast to discuss how Viant uses people-based technology to help marketers overcome today’s challenges.

December 13, 2021 AdExchanger Ad Frequency In CTV Is Profoundly Broken – Let’s Fix It

Jon Ahuna, SVP of Operations, stresses some of the Adelphic DSP’s strengths and differentiators in AdExchanger, including the ability to solve for over CTV frequency and why the household approach reigns.

November 4, 2021 Fierce Pharma For pharma marketers, mobile devices reign supreme. But for how long?

Pharma marketers take note. Looking for higher click engagement? Run ads Monday and Tuesday. If higher conversion engagement is the goal, though, then it’s Tuesday and Saturday. In terms of the best time—the peak is around 3pm for click engagement and 9pm for conversion, all according to advertising software company Viant Technology,

November 3, 2021 Radio + Television Business Report Viant, Beachfront Partner Up For Programmatic Pact

Ad software firm Viant and convergent TV advertising platform Beachfront have integrated Beachfront’s linear and connected TV inventory into Viant’s Adelphic software. With the integration, Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s linear TV inventory, which is enabled for real-time bidding.

November 2, 2021 Next TV TV Measurement Reaches the Crossroads

Attribution was no doubt a key factor in Viant’s decision to partner with iSpot, another prominent member of the new breed of measurement companies. iSpot, whose focus is on real-time ad attribution and measurement, will be providing reach, frequency and business outcome/attribution insights for Viant’s Adelphic DSP (demand side platform) on linear and CTV campaigns, including second-by-second viewership data for commercials.

October 28, 2021 The Wall Street Journal Redefining Transparency for Our Cookieless Future

Josh Stinchcomb, CRO of The Wall Street Journal | Barron’s Group, sat down with Viant CEO Tim Vanderhook at the Advertising Week NY conference to learn more about how brands can build meaningful bonds with consumers in the digital space.

October 14, 2021 Forbes 15 Strategies For Securing Company Data In A Remote Workplace

A panel of tech experts, including Viant CTO Fabrizio Blanco, from Forbes Technology Council shares practical advice to help companies ensure their data remains secure during and after the shift to remote work.

September 20, 2021 Broadcasting & Cable Viant Launches Ad Campaign Touting Software ‘Built for Now’

Viant on Monday launched an ad campaign for its ad targeting software that it says is “built for now.” In addition to saying it is up to date, “now” in Viant’s commercial stands for “new open web.”

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