Explore the latest industry news about Viant
For many, there may be an impulse in the midst of economic headwinds to retrench, pull back, and protect what they have. That instinct is understandable, but it may be a mistake.
Read MoreAs much as connected TV (CTV) gives advertisers new opportunities to reach viewers, lack of control in some platforms also risks exposing viewers to too many duplicate ads.
Read MoreMediaPost talked with Jon Schulz, CMO of advertising software company and omnichannel platform Viant Technology, to discuss these questions and more.
Read MoreNetflix said it will work with Microsoft as its global advertising technology partner as the company rolls out an advertising-supported version of its industry-leading streaming service.
Read More“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.
Read MoreWith an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for more direct control over their entertainment choices
Read MoreConnected television will provide the most significant video platform for advertisers with the growth of programmatic media buying.
Read MoreWith Web3, self-sovereign identity brands will have the opportunity to reach consumers with unprecedented levels of precision, all while maintaining the highest levels of privacy, which is really the desired end state.
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