Viant | News & Press Releases

July 22, 2021 Digiday How marketers are creating long-term customer relationships by leveraging householding

There’s more opportunity than ever to create authentic connections with their customers and prospects, but to do so successfully, marketers must lean into a proven relationship-building strategy like householding combined with the data and technology solutions to make it addressable.

July 21, 2021 Street Fight Magazine Household Targeting Emerges as Alternative to Individualized Behavioral Ads

Jon Schulz, Chief Marketing Officer at Viant Technology, checked in with Street Fight to lay out the benefits and drawbacks of targeting methods offering advertisers alternatives to one-to-one behavioral ads.

June 17, 2021 Research Live Comscore Partners with Viant on Cookie-Free Targeting

Media evaluation business Comscore has partnered with advertising software company Viant Technology to combine its contextual activation suite into Viant’s software.

June 17, 2021 AdExchanger IAB Tech Lab Has a Court Date; Spotify Launches Its Rival To Clubhouse

Details about Comscore and Viant’s partnership to expand cookie-free predictive audiences are included in this roundup from AdExchanger.

May 26, 2021 eMarketer The Ad Platform: Taking another look at household-based ad targeting

For decades, traditional TV advertisers have targeted ad messages at households. CMO Jon Schulz joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why even in the digital era it still makes sense to do so, and why advertiser spend will continue to shift into programmatic connected TV and linear TV.

May 18, 2021 The Wall Street Journal VideoAmp Taps Former Trade Desk Finance Chief, Raises $75 Million

A number of digital-ad and marketing-technology companies have gone public in recent months, including Viant Technology Inc., AppLovin Corp. and DoubleVerify Holdings Inc.

May 13, 2021 Adweek Viant’s Q1 Revenues Top $40 Million

Since late 2020, several ad-tech companies have attempted to float on the public markets. That includes Viant, which issued its first quarterly results today after listing on the Nasdaq in February.

May 1, 2021 AiThority Viant Expands DoubleVerify Partnership

Viant Technology Inc., a leading people-based advertising software company, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic advertising software.

April 29, 2021 MarTech Series Viant Partners With Tru Optik to Bolster CTV, OTT, and Audio

The Tru Optik integration expands Adelphic’s pool of Connected TV (CTV), Over-The-Top (OTT), and audio audience segments.

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