In The News

Explore the latest industry news about Viant

November 4, 2021   Fierce Pharma For pharma marketers, mobile devices reign supreme. But for how long?

Pharma marketers take note. Looking for higher click engagement? Run ads Monday and Tuesday. If higher conversion engagement is the goal, though, then it’s Tuesday and Saturday. In terms of the best time—the peak is around 3pm for click engagement and 9pm for conversion, all according to advertising software company Viant Technology,

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November 3, 2021   Radio + Television Business Report Viant, Beachfront Partner Up For Programmatic Pact

Ad software firm Viant and convergent TV advertising platform Beachfront have integrated Beachfront’s linear and connected TV inventory into Viant’s Adelphic software. With the integration, Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s linear TV inventory, which is enabled for real-time bidding.

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November 2, 2021   Next TV TV Measurement Reaches the Crossroads

Attribution was no doubt a key factor in Viant’s decision to partner with iSpot, another prominent member of the new breed of measurement companies. iSpot, whose focus is on real-time ad attribution and measurement, will be providing reach, frequency and business outcome/attribution insights for Viant’s Adelphic DSP (demand side platform) on linear and CTV campaigns, including second-by-second viewership data for commercials.

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October 28, 2021   The Wall Street Journal Redefining Transparency for Our Cookieless Future

Josh Stinchcomb, CRO of The Wall Street Journal | Barron’s Group, sat down with Viant CEO Tim Vanderhook at the Advertising Week NY conference to learn more about how brands can build meaningful bonds with consumers in the digital space.

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September 13, 2021   Entrepreneur 3 Software Stocks Wall Street Predicts Will Rally by More Than 110%

Because the remote working trend and digital transformation are expected to continue driving the software industry’s growth, we think it could be wise to add quality software stocks Yalla Group (YALA), NeoGames (NGMS), and Viant Technology (DSP) to one’s watch list. Wall Street analysts expect these names to rally by more than 110% in price in the near term.

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August 19, 2021   Law.com As Advertising Technology Pops, Newly Public Viant Creates CLO Role

Following a successful initial public offering earlier this year, advertising software company Viant has brought on its first chief legal officer. The company’s public debut and new legal leadership come at a time when advertising technology is an extremely hot market, and digital privacy issues are top-of-mind for companies across various industries.

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