Explore the latest industry news about Viant
Viant on Monday launched an ad campaign for its ad targeting software that it says is “built for now.” In addition to saying it is up to date, “now” in Viant’s commercial stands for “new open web.”
Read MoreBecause the remote working trend and digital transformation are expected to continue driving the software industry’s growth, we think it could be wise to add quality software stocks Yalla Group (YALA), NeoGames (NGMS), and Viant Technology (DSP) to one’s watch list. Wall Street analysts expect these names to rally by more than 110% in price in the near term.
Read MoreViant Technology is a leading people-based advertising software company that is at the forefront of emerging market trends, such as digital and programmatic advertising and the significant rise of Connected TV advertising.
Read MoreFollowing a successful initial public offering earlier this year, advertising software company Viant has brought on its first chief legal officer. The company’s public debut and new legal leadership come at a time when advertising technology is an extremely hot market, and digital privacy issues are top-of-mind for companies across various industries.
Read MoreViant said it is getting big results as it tests its non-cookie systems for targeting consumers with video advertising.
Read MoreAs with most of those companies, Viant is going big on CTV, which more than doubled in the past year. In many cases, high year-over-year CTV growth rates indicate that those budgets were relatively small a year ago. But Viant CEO Tim Vanderhook told investors that CTV is “not only our fastest-growing channel, but also our largest channel by any metric.”
Read MoreThe integration scales Adelphic’s cutting-edge contextual advertising inventory, offering brands and agencies contextually-relevant advertising opportunities that can be overlaid within a program without disrupting the content.
Read MoreViant Technology Inc., a leading people-based advertising software company, announced the successful integration of CatapultX’s On-Stream™ video monetization and patent-pending contextual AI platform into the Adelphic® advertising software.
Read MoreThere’s more opportunity than ever to create authentic connections with their customers and prospects, but to do so successfully, marketers must lean into a proven relationship-building strategy like householding combined with the data and technology solutions to make it addressable.
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