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May 23, 2022   StreetFight What Makes For A Great DSP?

I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?

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January 20, 2022   MarTech Series In 2022, Returning Ad Budgets Will Find A Changed Landscape

Some brands scaling digital advertising – and programmatic in particular – are in for quite the awakening, in terms of spending freely. The frightening truth is, pre-COVID best practices no longer apply. For those advertisers, here are a few key trends to be aware of as they turn up the dial on their investments.

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