Explore the latest industry news about Viant
Marketers can reach customers across all their devices, based on identifiers such as email addresses, cookies, IP addresses, home addresses, device identifiers and geolocation data by switching to a data lake, according to Demystifying Data Lakes, a white paper released by Viant.
Read MoreViant, a people-based advertising software company, has been named the Best Place to Work by Ad Age for 2021, marking its first-ever appearance on the list.
Read More“Connected TV (CTV) is growing in importance which is fueling the shift away from device identification and toward household identification as vital to the new digital ecosystem,” says Tim Vanderhook in Forbes.
Read MoreCTO Fabrizio Blanco shares his tips for vital steps all employees need to take to ensure robust digital security.
Read MoreCTO Fabrizio Blanco gives his advice on what you can learn and accomplish by delving into the data from your business’ website.
Read MoreCTO Fabrizio Blanco shares his best advice on how new programmers can create more refined, efficient code.
Read MoreCTO Fabrizio Blanco shares his top tip for spending efficiently when it comes to cloud-based services.
Read MoreMarketers need to ensure their platforms are ready for the death of the cookie, and it all starts with knowing what questions to ask, writes VP Adam Paz.
Read MoreIf chosen and implemented thoughtfully, data lakes can help advertisers’ companies grow and keep up with changing regulations to avoid rough waters in marketing, writes Chief Technology Officer Fabrizio Blanco.
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