Explore the latest industry news about Viant
Director of Research & Insights Amy Nodalo explains how identity resolution can help marketers drive conversions and measure campaign results as the ad landscape continues to change.
Read MoreWhat does it really mean to migrate to people-based methods? Viant’s CEO Tim Vanderhook speaks with Beet.TV to break down exactly what a people-based demand-side platform is – and how it can benefit the advertising industry.
Read MoreMarketers can reach customers across all their devices, based on identifiers such as email addresses, cookies, IP addresses, home addresses, device identifiers and geolocation data by switching to a data lake, according to Demystifying Data Lakes, a white paper released by Viant.
Read MoreViant, a people-based advertising software company, has been named the Best Place to Work by Ad Age for 2021, marking its first-ever appearance on the list.
Read More“Connected TV (CTV) is growing in importance which is fueling the shift away from device identification and toward household identification as vital to the new digital ecosystem,” says Tim Vanderhook in Forbes.
Read MoreCTO Fabrizio Blanco shares his tips for vital steps all employees need to take to ensure robust digital security.
Read MoreCTO Fabrizio Blanco gives his advice on what you can learn and accomplish by delving into the data from your business’ website.
Read MoreCTO Fabrizio Blanco shares his best advice on how new programmers can create more refined, efficient code.
Read MoreCTO Fabrizio Blanco shares his top tip for spending efficiently when it comes to cloud-based services.
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