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May 26, 2021   eMarketer The Ad Platform: Taking another look at household-based ad targeting

For decades, traditional TV advertisers have targeted ad messages at households. CMO Jon Schulz joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why even in the digital era it still makes sense to do so, and why advertiser spend will continue to shift into programmatic connected TV and linear TV.

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May 1, 2021   AiThority Viant Expands DoubleVerify Partnership

Viant Technology Inc., a leading people-based advertising software company, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic advertising software.

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April 27, 2021   Broadcasting and Cable Viant Aims To Prevent Fraud With DoubleVerify Integration

Viant said the new integrations, which expands its work with DoubleVerify, provides an additional layer of support. Adelphic’s Inventory Quality Program provides brand safety controls and anti-fraud protection across all video formats including connected TV.

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