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MediaPost talked with Jon Schulz, CMO of advertising software company and omnichannel platform Viant Technology, to discuss these questions and more.
Read MoreNetflix said it will work with Microsoft as its global advertising technology partner as the company rolls out an advertising-supported version of its industry-leading streaming service.
Read More“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.
Read MoreWith an estimated 213.7 million people engaging with Connected TV (CTV) devices in 2021, consumers continue to abandon traditional TV in exchange for more direct control over their entertainment choices
Read MoreConnected television will provide the most significant video platform for advertisers with the growth of programmatic media buying.
Read MoreWith Web3, self-sovereign identity brands will have the opportunity to reach consumers with unprecedented levels of precision, all while maintaining the highest levels of privacy, which is really the desired end state.
Read MoreI spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?
Read MoreSome brands scaling digital advertising – and programmatic in particular – are in for quite the awakening, in terms of spending freely. The frightening truth is, pre-COVID best practices no longer apply. For those advertisers, here are a few key trends to be aware of as they turn up the dial on their investments.
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