Explore the latest industry news about Viant
With a shared commitment to verification and invalid traffic protections for advanced TV, partners forge turnkey client solutions at scale.
Read MoreAd tech companies Flashtalking and Viant said they are teaming up to protect clients from buying fraudulent over-the-top and connected TV inventory.
Read MoreFor decades, traditional TV advertisers have targeted ad messages at households. CMO Jon Schulz joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why even in the digital era it still makes sense to do so, and why advertiser spend will continue to shift into programmatic connected TV and linear TV.
Read MoreViant Technology Inc., a leading people-based advertising software company, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic advertising software.
Read MoreThe Tru Optik integration expands Adelphic’s pool of Connected TV (CTV), Over-The-Top (OTT), and audio audience segments.
Read MoreExpanded partnership between Viant and DoubleVerify brings fraud prevention integration across all Adelphic channels, including connected TV.
Read MoreViant said the new integrations, which expands its work with DoubleVerify, provides an additional layer of support. Adelphic’s Inventory Quality Program provides brand safety controls and anti-fraud protection across all video formats including connected TV.
Read MoreDirector of Research & Insights Amy Nodalo explains how identity resolution can help marketers drive conversions and measure campaign results as the ad landscape continues to change.
Read MoreWhat does it really mean to migrate to people-based methods? Viant’s CEO Tim Vanderhook speaks with Beet.TV to break down exactly what a people-based demand-side platform is – and how it can benefit the advertising industry.
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