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Viant Thought Leadership

DSP vs. SSP: Understanding the Key Differences in Programmatic Advertising
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Creating Campaign Success with An Alcohol Beverage Brand
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The Environmental Impact of Digital Advertising: A Call for Sustainable Solutions
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AI in Digital Advertising in 2025
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How Supply Path Optimization Creates Transparency in Programmatic Advertising
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How AI Is Transforming Programmatic Advertising in 2025 and Beyond
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Finding the Optimal Path to Efficient Programmatic Advertising 
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Supporting Strong Data Quality with the Certified Partner Program
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What Happens if the Government Breaks Up Google’s DoubleClick?
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