Non-Profits Drive Donations with Viant and Wiland

MissionWired looked to effectively amplify donations for nonprofit clients with targeted, efficient strategies.

MissionWired partnered with Viant and Wiland, a leading data provider in our Certified Partner Program, to drive measurable results across a variety of cause-based campaigns.

By activating Wiland’s predictive audiences directly in the Viant DSP, MissionWired helped clients—including humanitarian, environmental and community organizations—reach new donors, re-engage past supporters and drive high ROAS across key digital channels. Key strategies included donor re-engagement, new donor prospecting using Wiland’s Cooperative Database, digital lookalike modeling of direct mail audiences, ZIP-level geotargeting and Viant-led retargeting. 

This tailored approach enabled each of MissionWired’s advertiser clients to optimize media by donor lifecycle stage—whether engaging lapsed donors or bringing in net-new supporters.

• Wiland Integrated and Custom Audiences

*from $5.8K Spend
**revenue from $26.8K spend