Impressions don’t tell the whole story
Viewers spend hours in front of the screen every day, but out of all the commercials they encounter, only a tiny fraction of that receives true, focused attention.
minutes of daily TV.
minutes of advertising.
minutes of ad attention.
TVision helps answer:
- Did people see your ad?
- Which moments captured attention?
- Which networks drove the most attention?
- How did your ad perform vs. competitors?
How TVision measures who’s actually watching
The only attention dataset built to measure real people, not just households. Get second-by-second attention tracking on your brand's ads to see exactly who is in front of the screen, when they tune in, and how long they stay engaged.
In-room presence
Passive detection verifies if a human is physically in the room when an ad airs, eliminating wasted spend on completely empty rooms.
Co-viewership
Count how many people share a TV screen at once to capture true campaign reach and scale down your effective cost per viewer.
Eyes-on-screen attention
Track whether viewers are actively looking at the screen to understand how engaging your creative placements are.
Put your budget where the real attention is
With TVision, Viant becomes the only independent and objective buying platform capable of measuring and valuing the entirety of all linear TV and CTV ad inventory, inclusive of CTV walled gardens.
PRE-LAUNCH
Predict which ads will perform
Use historical attention data to identify high-engagement creative signals before launch.
Benchmark against category norms and set baseline attention KPIs.
MID-CAMPAIGN
Shift spend to what’s working
Monitor live, second-by-second attention by creative, daypart, and network.
Spot early wear-out and dynamically optimize your media mix inside the DSP.
POST-FLIGHT
Learn what drove the most value
Identify the moments, formats, and contexts that drove the highest impact to brief your next campaign and build optimized attention benchmarks.
"There is a dramatic difference in ad campaign impact when viewers actively engage with the content they are watching on the screen. We want our brand partners to understand the true value of their investments in Vevo, and the best way to prove that value is with apples-to-apples comparisons of campaign performance across all TV platforms. TVision’s CTV Campaign Measurement allows us to deliver transparent insights to our advertisers."
ROB CHRISTENSEN
EVP of Global Sales, Vevo
Ready to see how your TV attention stacks up?
See where your spend is landing, and where the real attention is.