A Suite of People-Based Solutions

The Viant® Advertising Cloud is an end-to-end platform that enables marketers to plan, execute and measure their media campaigns, without sacrificing data transparency and scale.

Using Viant’s people-based device graph, marketers can reach their targeted audiences across all channels – including mobile, desktop, TV and Digital Out-of-Home.

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Data Management

Using your customer data combined with Viant’s 1st and 3rd party data, the IMP gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments.

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Media Execution

Powered by Adelphic’s self-service DSP, advertisers can execute their people-based programmatic media campaigns across all devices, without worrying about data loss or modeling techniques.

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Analytics

The Data Analytics Platform helps marketers understand their customer’s path to purchase, for both online and in-store activity. Our reporting closes the loop with return on investment analytics and a full suite of multi-touch attribution solutions.

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Vertical Solutions

Leverage Viant’s tailored vertical-specific solutions, including Auto, Retail, CPG, B2B and more, to solve for challenges unique to each industry. Through direct integrations with each industry’s leading consumer databases, we help marketers deterministically target customers based on their online and offline activity.