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MOST RECENT PRESS
On the ad tech side, programmatic platforms like Viant, Magnite and PubMatic used CES to brandish their shiny agentic offerings.
From CES, Ari Paparo talks with Co-founder and CEO Tim Vanderhook and Co-founder and COO Chris Vanderhook of Viant about what automation looks like in a DSP workflow, using Viant’s Lattice Brain and Outcomes as the framing.
Some introduced agentic AI tools and platforms to help simplify ad campaign planning, optimization and execution, such as Disney, PubMatic and the Viant DSP.
Integrated with the IRIS_ID, Seedtag helps advertisers reach audiences with greater scale and clearer program-level targeting across streaming inventory
Viant, the demand-side platform (DSP), arrived in Las Vegas with bravado. It revealed Lattice Brain, an AI engine that
runs media campaigns
On Monday Viant unveiled Outcomes, which is powered by the DSP’s proprietary AI Lattice Brain. It’s the next step in the ViantAI toolkit, delivering on AI decisioning functionality for CTV and AI-powered programmatic advertising.
Latest Press Releases
IRVINE, Calif., Jan. 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the launch of Outcomes, its first fully autonomous advertising product, bringing to life the AI Decisioning functionality of ViantAI.
IRVINE, Calif., Dec. 18, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No. 1 podcast publisher globally according to Podtrac, to deliver enhanced addressability, measurement, and programmatic innovation across podcasts, streaming and broadcast radio.
IRVINE, Calif., Dec. 9, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been named the winner in the Strategic AI Platform category at the 2025 Adweek Tech Stack Awards.
IRVINE, Calif., Nov. 24, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.
IRVINE, Calif., Nov. 10, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2025.
IRVINE, Calif., Nov. 6, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of its Direct Access program and its strategic partnership with Magnite’s SpringServe video platform.