Viant was awarded Best Performance Marketing Software at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform.

Viant, a Time Inc. (NYSE: TIME), people-based advertising software company, was awarded Best Performance Marketing Software at the Performance Marketing Awards 2017 (PMAs) in London for its Viant® Advertising Cloud platform. The platform, which provides a comprehensive suite of advertising applications available on-demand in the cloud, was launched in the United States in January 2015 and in the UK later that year.

The esteemed judges praised the Viant Advertising Cloud for its wealth of user registration data and large device graph and its ability to reach targeted individuals across their devices at scale, enabling marketers to deliver personalized customer experiences across all channels and formats and to directly measure campaign impact on sales, both online and in-store.

For the first time this year, the judges’ comments were also combined with a public vote, showing Viant’s support from both clients and the wider industry.

“This recognition acknowledges Viant’s platform and capabilities as one of the most advanced media planning, execution and measurement tools for deterministic data on the market.” said Tim Vanderhook, CEO and co-founder of Viant. “We’ve always known that people-based marketing is the future of digital marketing and this honor shows that Viant is a leader in the space thanks to the breadth and depth of our proprietary first-party data and our portfolio of deterministic data partners.”

Launched in 2007, the PMAs have grown into the leading and largest awards ceremony in performance marketing, recognizing top networks, agencies, publishers, advertisers and tech providers across 25 award categories.

About Viant

Viant® is a leading people-based advertising software company that enables ad buyers to plan, buy, and measure their advertising investments. Its self-service DSP for omnichannel advertising, Adelphic®, provides the ability to execute programmatic advertising campaigns across Connected TV, linear TV, mobile, desktop, audio and digital out-of-home. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices, and is combined with access to more than 12,000 audience attributes from more than 60 people-based data partners. Viant is an Inc. Best Places to Work award winner. To learn more, visit viantinc.com and adelphic.com or follow us on FacebookTwitterInstagramLinkedIn, and YouTube.