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The deal brings together Viant’s CTV and AI-powered advertising platform with Waymark’s video creation technology, addressing a key challenge for advertisers: producing creative assets quickly enough to take advantage of CTV advertising opportunities.
The acquisition of Waymark will increase the number of advertisers who can afford to create commercials designed to take advantage of the targeting CTV enables.
Viant plans to pair Waymark with its Household ID, Iris Content ID and TVision’s attention data to tailor different creative versions to specific audiences and also to what they’re watching.
In this interview, Yan Liu and Mike Shields explore data points from TVision’s latest State of Streaming report.
Meanwhile, rival DSP Viant posted $110.4 million in Q3 revenue, a 29% annual increase, as well as the purchase of generative AI company Waymark.
Viant’s third-quarter revenue rose 29% to just over $110 million, with connected TV now more than half of spend.
Latest Press Releases
IRVINE, Calif., Nov. 9, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2026.
IRVINE, Calif., Oct. 19, 2026 — Viant Technology Inc. (NASDAQ: DSP), today announced it will release its third quarter 2026 financial results after U.S. markets close on Monday, November 9, 2026.
IRVINE, Calif., Sept. 30, 2026 — Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list.
IRVINE, Calif., Sept. 24, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product that connects advertisers to premium CTV inventory through more direct and cost-efficient paths.
IRVINE, Calif., Sept. 16, 2026 — Viant Technology Inc. (NASDAQ: DSP) (“Viant” or the “Company”) today announced the launch of an underwritten public offering of 8,500,000 shares of its Class A common stock to be sold by a selling stockholder of the Company (the “Selling Stockholder”).
IRVINE, Calif., Aug. 10, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its second quarter ended June 30, 2026.