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“By bringing TVision into Viant, we’re not compromising neutrality, we’re scaling it,” said Tim Vanderhook, CEO and Co-Founder of Viant. “TVision’s data remains market-wide, measuring attention and co-viewing across linear, CTV and walled gardens, so advertisers can finally understand what’s actually working across the entire ecosystem.”
Tubi is investing in contextual targeting through an expanded partnership with Viant, tagging content by emotional and thematic cues to improve ad relevance, per EMARKETER.
Viant has announced its intention to buy TVision, an audience measurement firm, for $40 million, in a move its leadership claims will separate it from other demand-side platforms eager to gain market share in the fast-emerging CTV ad market.
The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.
Viant, a CTV ad tech business, has announced it is acquiring TVision, a TV viewing insights firm, for $40 million.
The deals in question were Viant’s intended $40 million purchase of TVision, an announcement made a day after True Anthem’s takeover by JWX, the entity formed from the union of JW Player and Connatix, was made public.
Latest Press Releases
IRVINE, Calif., April 15, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV.
IRVINE, Calif., March 11, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its fourth quarter and full year ended December 31, 2025.
IRVINE, Calif., March 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology.
IRVINE, Calif., Feb. 23, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.
IRVINE, Calif., Feb. 17, 2026 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its fourth quarter and full year 2025 financial results after U.S. markets close on Wednesday, March 11, 2026.
IRVINE, Calif., Jan. 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the launch of Outcomes, its first fully autonomous advertising product, bringing to life the AI Decisioning functionality of ViantAI.