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TVision calculates “attention” with its “eyes on the screen” technology. “Ad attention” is the percentage of all ad impressions where a viewer has their eyes on the screen for two or more seconds.
Viant Technology on September 24, 2026 extended Direct Access, the route its demand-side platform uses to reach streaming publishers without an exchange in between, from open-market buying to negotiated private and guaranteed deals.
By taking aim at the checkout experience, Meta is attempting to collapse the entire funnel into one interface, said Viant CEO Tim Vanderhook on LinkedIn.
The ADWEEK Exchange, in partnership with Viant, first stopped in Detroit, bringing marketers together to explore what attention data can reveal about whether an ad was actually watched.
Wurl’s “Content Intelligence Platform” is being integrated with Yahoo DSP, StackAdapt, and Viant.
The expansion adds support for deal-based buying, giving advertisers the ability to execute programmatic guaranteed and private marketplace deals in addition to open market buys, so Direct Access can now cater to any campaign need, Irvine-based Viant said in a statement yesterday.
Latest Press Releases
IRVINE, Calif., Sept. 30, 2026 — Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list.
IRVINE, Calif., Sept. 24, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product that connects advertisers to premium CTV inventory through more direct and cost-efficient paths.
IRVINE, Calif., Sept. 16, 2026 — Viant Technology Inc. (NASDAQ: DSP) (“Viant” or the “Company”) today announced the launch of an underwritten public offering of 8,500,000 shares of its Class A common stock to be sold by a selling stockholder of the Company (the “Selling Stockholder”).
IRVINE, Calif., Aug. 10, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its second quarter ended June 30, 2026.
IRVINE, Calif., Aug. 10, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of Craig Abrahams to its board of directors, effective August 10, 2026.
IRVINE, Calif., Aug. 6, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that it has been selected as winner of the “CTV Innovation Award” by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry.