Newsroom
Explore the latest industry news featuring Viant.
MOST RECENT PRESS
Viant mounted a billboard in front of the Hotel Barrière Le Majestic that reads, “Be audit you can be.”
Viant operates at dramatically lower take rates than The Trade Desk or Google DV360, which pay to scan the full universe of RTB impressions.
While The Trade Desk remains the largest independent DSP, buyers increasingly describe a market in which Amazon, Yahoo, StackAdapt, Viant, and others are competing for share.
Viant’s TVision acquisition was a vote of confidence in attention-based CTV buying.
Richie Hyden, SVP of Publisher Solutions at Viant, joins AdTech God to discuss the strategic implications of Fox’s $22 billion acquisition of Roku.
The Trade Desk, the sector’s largest independent player, is under pressure from Amazon, while smaller providers like Viant see an opportunity to grab a larger market share.
Latest Press Releases
IRVINE, Calif., June 11, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the launch of its enhanced Publisher Solutions, a centralized tool set that provides seamless access to critical insights and monetization intelligence across the Viant advertising platform.
IRVINE, Calif., May 20, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a new partnership with Ad Fontes Media, the news ratings data and technology company, becoming the first and only DSP to enable news reliability-based targeting within news inventory on Connected TV via the industry’s leading content ID, the IRIS_ID.
IRVINE, Calif., May 11, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its first quarter ended March 31, 2026.
IRVINE, Calif., May 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the successful completion of the acquisition of TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership, and in-room presence signals for TV.
IRVINE, Calif., April 27, 2026 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its first quarter 2026 financial results after U.S. markets close on Monday, May 11, 2026.
IRVINE, Calif., April 27th, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.