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Adtech company Viant agreed to purchase attention measurement provider TVision in a deal worth $40 million. The total amount includes $22.5 million in cash and $17.5 million in shares of Viant’s Class A common stock.
TVision’s nationally representative panel uses advanced computer vision and Automatic Content Recognition technology to capture genuine viewer engagement across this entire ecosystem — giving advertisers a single, independent view of attention and enabling them to optimize spend toward impressions that are actually seen, the companies said.
Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting.
With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
Viant Technology, a specialist in CTV and AI-powered programmatic advertising, has entered into a definitive agreement to acquire TVision Insights, an attention measurement provider.
Viant, a CTV advertising company, April 15 announced an agreement to acquire digital media tracking firm TVision Insights for $40 million.
Latest Press Releases
IRVINE, Calif., April 15, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV.
IRVINE, Calif., March 11, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its fourth quarter and full year ended December 31, 2025.
IRVINE, Calif., March 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology.
IRVINE, Calif., Feb. 23, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.
IRVINE, Calif., Feb. 17, 2026 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its fourth quarter and full year 2025 financial results after U.S. markets close on Wednesday, March 11, 2026.
IRVINE, Calif., Jan. 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the launch of Outcomes, its first fully autonomous advertising product, bringing to life the AI Decisioning functionality of ViantAI.