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Viant’s AI Decisioning product automates the full programmatic advertising lifecycle in real time, compressing the distance between brief and buy and shifting media planners permanently upstream toward objective-setting rather than execution.
Meanwhile, Viant just snapped up panel-based measurement firm TVision for $40 million in an effort to establish a more unified view of media metrics. It’s a move they hope will bring advertisers a more cohesive look at performance across linear, CTV, and walled gardens like YouTube and Prime Video.
Viant sees a growth wave coming, but first, marketers must really ditch walled garden ad tech.
Viant’s CTV ad revenue is now more than 50% of spend on its platform, a statistic that is likely driving its purchase of TVision.
Jill Steinhauser, Group SVP of Platform Monetization and Partnerships at WBD, cited the Viant DSP as a DSP that has performed the best.
Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million.
Latest Press Releases
IRVINE, Calif., May 11, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its first quarter ended March 31, 2026.
IRVINE, Calif., May 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the successful completion of the acquisition of TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership, and in-room presence signals for TV.
IRVINE, Calif., April 27, 2026 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its first quarter 2026 financial results after U.S. markets close on Monday, May 11, 2026.
IRVINE, Calif., April 27th, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.
IRVINE, Calif., April 15, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership and in-room presence for TV.
IRVINE, Calif., March 11, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its fourth quarter and full year ended December 31, 2025.