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Explore the latest industry news featuring Viant.
MOST RECENT PRESS
The national roadshow from Viant and ADWEEK stopped in New York City to explore how attention data can help marketers evaluate creative, media investments, and business outcomes.
Smaller niche channels attracted more viewer attention than mega channels on YouTube, while studio channels outperformed creator channels on attention, according to TVision’s “State of Streaming” report released in September 2026.
Viant is among the buying platforms integrating Wurl’s new Content Intelligence technology.
Companies like Viant give advertisers additional ways to connect their own customer data with Marriott’s traveler audiences and activate campaigns across premium video and omnichannel environments.
Streaming has become a bigger part of how Americans watch television, but a new TVision study suggests there is a big difference between having something playing on the TV and actually paying attention to it.
Keith Petry, SVP of Data and Identity at Viant, explores Google’s ad tech remedies, publisher economics, industry standards, AI’s impact on content, third-party cookies, measurement, and why stronger collective action may be critical to the future of the open web.
Latest Press Releases
IRVINE, Calif., Oct. 19, 2026 — Viant Technology Inc. (NASDAQ: DSP), today announced it will release its third quarter 2026 financial results after U.S. markets close on Monday, November 9, 2026.
IRVINE, Calif., Sept. 30, 2026 — Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list.
IRVINE, Calif., Sept. 24, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product that connects advertisers to premium CTV inventory through more direct and cost-efficient paths.
IRVINE, Calif., Sept. 16, 2026 — Viant Technology Inc. (NASDAQ: DSP) (“Viant” or the “Company”) today announced the launch of an underwritten public offering of 8,500,000 shares of its Class A common stock to be sold by a selling stockholder of the Company (the “Selling Stockholder”).
IRVINE, Calif., Aug. 10, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its second quarter ended June 30, 2026.
IRVINE, Calif., Aug. 10, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the appointment of Craig Abrahams to its board of directors, effective August 10, 2026.