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Zeta also posted strong Q1 growth, while Taboola, Nexxen, and Viant raised or improved guidance.
The Ad Fontes Media Reliability and Bias framework will be integrated into the Viant advertising platform, making Viant the only DSP to enable news targeting based on reliability.
‘We use Ad Fontes Media to ensure our advertising reaches all audiences across the political spectrum,’ said GM’s Shenan Reed
The integration helps advertisers navigate a polarized news landscape with news reliability-based targeting within news inventory
Viant (DSP) Technology announced a new partnership with Ad Fontes Media, “becoming the first and only DSP to enable news reliability-based targeting within news inventory on Connected TV via the industry’s leading content ID, the IRIS_ID.”
Viant Technology said it formed a partnership with Ad Fontes Media to bring news reliability-based targeting to connected TV, calling it the first demand-side platform to enable the capability within news inventory.
Latest Press Releases
IRVINE, Calif., June 11, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the launch of its enhanced Publisher Solutions, a centralized tool set that provides seamless access to critical insights and monetization intelligence across the Viant advertising platform.
IRVINE, Calif., May 20, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a new partnership with Ad Fontes Media, the news ratings data and technology company, becoming the first and only DSP to enable news reliability-based targeting within news inventory on Connected TV via the industry’s leading content ID, the IRIS_ID.
IRVINE, Calif., May 11, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its first quarter ended March 31, 2026.
IRVINE, Calif., May 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the successful completion of the acquisition of TVision Insights, the only attention measurement provider delivering second-by-second, eyes-on-screen attention, co-viewership, and in-room presence signals for TV.
IRVINE, Calif., April 27, 2026 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its first quarter 2026 financial results after U.S. markets close on Monday, May 11, 2026.
IRVINE, Calif., April 27th, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.