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Viant’s Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

National Programmatic Advertising Day, a nationally registered day that occurs each year on Nov. 7, aims to recognize the tireless efforts and advances made by programmatic traders in the digital media ecosystem.

 ​Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the launch of the first annual National Programmatic Advertising Day. This nationally registered day occurs each year on Nov. 7 and aims to recognize the tireless efforts and advances made by programmatic traders in the digital media ecosystem.

As part of the celebration, Adelphic encourages organizations to use #ProgAdDay on social media and share photos of their programmatic teams and mention why they appreciate them. We hope all advertising agencies and trading desks take part in the celebratory day, along with brands who have programmatic teams in-house, by encouraging team outings, creating a trader/campaign of the month award, or just by finding special ways of saying thanks.

“Programmatic traders are truly the backbone of the $100 billion digital advertising, and they often don’t get the recognition they deserve,” said, Jon Schulz, CMO at Viant. “We’re proposing that this day serves as an opportunity to appreciate those individuals who really help shape the online advertising experience.”

To showcase the company’s support for National Programmatic Advertising Day, Adelphic will be hosting a series of regional events across the country, culminating in an invite-only Programmatic Advertising Summit in Chicago, on Nov. 7. The summit will include thought-provoking content led by industry leaders from Cadreon, Spark, Havas, and others. There will be informative sessions around best practices, strategies, tactics, and industry trends along with an executive panel discussion on the Future of Programmatic Advertising.

For programmatic traders and marketers that are unable to attend but want to learn more, they can also join the Future of Programmatic Advertising live webinar hosted by eMarketer and Adelphic on Nov. 7 at 2:00 p.m. EST. The webinar will coincide with the release of Adelphic’s upcoming Trends in Programmatic Advertising Research Report, which will investigate programmatic traders’ insights and perspectives on:

○      What resources are needed to succeed

○      Fraud and viewability protection

○      Preferred ad verification partners

○      The impact of AI and machine learning on campaign efficiency

“Impactful advertising is about more than just serving the right impression to the right user,” says Alex Perrin, VP Programmatic Strategy at Adelphic. “The best digital advertising campaigns are supported by programmatic trading teams constantly pushing to meet and exceed campaign goals, and who overcome substantial technical challenges. For National Programmatic Advertising Day, we would like to thank our traders for their hard work and dedication.”

For more information on the Programmatic Advertising Summit or webinar, please contact Daniella Krieger, VP of Marketing for Viant at dkrieger@viantinc.com.

To learn more about National Programmatic Advertising Day, visit: https://www.nationaldayarchives.com/day/national-programmatic-advertising-day

About Adelphic

Adelphic® is a leading subscription-based cross-channel demand-side platform. Adelphic® provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices, formats and channels. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding rich, nuanced portraits of real people, instead of cookies. Adelphic® is owned by Viant, a subsidiary of Meredith Corporation.

About Viant

Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant ® Advertising Cloud provides marketers with access to over 250 million registered users in the U.S., infusing accuracy, reach and accountability into cross-device advertising. Founded in 1999, Viant owns and operates Adelphic and is a member of the Xumo joint venture. In February 2018, Meredith Corporation (NYSE: MDP) acquired Viant parent company Time Inc. (NYSE: TIME) and all its subsidiary companies, creating a cross-channel ecosystem of nearly 200 million unduplicated American consumers every month, including 85 percent of U.S. Millennial women. Viant is a 2018 Inc. Magazine Best Workplaces award winner.

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