Viant’s Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit

National Programmatic Advertising Day, a nationally registered day that occurs each year on Nov. 7, aims to recognize the tireless efforts and advances made by programmatic traders in the digital media ecosystem.

Viant and Acxiom Advance Deterministic Partnership With High Match Results

​​Viant today announced their direct match results with strategic data partner Acxiom®. Together, the companies executed a match of over 275 million unique identifiers, ensuring their respective clients can activate data-driven advertising campaigns using one of the largest deterministic data sets available in the United States.

Viant’s Adelphic Announces Advanced Machine Learning Capabilities

Leading self-service advertising platform enhances advertiser performance, driving a 4X increase in viewable inventory versus leading industry benchmarks, 10 percent reduction in fraudulent inventory and increased cost savings through bid efficiency.

Viant Launches New QSR Solution

Viant, a Meredith Corporation people-based advertising technology company, today announced the launch of its new QSR solution. The new offering enables national and regional quick service restaurants (QSRs) to target valuable audiences, measure offline sales and optimize campaigns on the fly.

Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.

Viant’s Adelphic® Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the addition of DOOH inventory from Rubicon Project’s PMP, further establishing Adelphic® as the leading DSP with the most DOOH inventory integrations in the industry.

Viant’s Adelphic Launches Innovative Subscription Pricing

Adelphic, Viant’s people-based, self-service platform for cross-channel programmatic advertising, today announced it will now offer a subscription-based pricing model for clients using its DSP.

Viant Launches All-New Business-to-Business Marketing Solution

Viant today announced the activation of a comprehensive suite of business-to-business (B2B) data segments through the Viant Advertising Cloud available for the first time.

Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

Viant today announced the launch of an enhanced suite of capabilities for CPG marketers through its expanded partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media companies.

Viant Launches Next Generation TV Solution

Viant today announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale.