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How CPG Advertisers Can Boost ROAS with Recency Targeting

For the first time ever, CPG campaign data from three major US brands has been used to test the principle of recency, which proposes that ads are most effective right before a consumer is about to buy a product. Learn more in “The Persuadables”, a new research report from Joel Rubinson, formerly the Chief Research Officer at the Advertising Research Foundation, Nielsen Catalina Solutions, and Viant.

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Viant’s Adelphic Expands Publisher Marketplace with Brand Safe PMP Deals

Adelphic announced the enhancement to its Publisher Marketplace, Adelphic Deals. Adelphic Deals empowers brands and agencies with direct, programmatic access to premium private marketplace (PMP) inventory only available through the Adelphic Publisher Marketplace.

Viant’s Adelphic Partners with Integral Ad Science, Closing the Loop Between Viewability, Targeting and Measurement

Viant’s Adelphic, a self-service platform for cross-channel programmatic advertising, today announced the addition of viewability verification from Integral Ad Science (IAS), becoming one of the first DSPs to integrate these insights and make them directly accessible within their platform.

Viant Advertising Cloud Named Best Performance Marketing Technology

Viant was awarded Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The esteemed judges praised the Viant Advertising Cloud for its wealth of user registration data from real people and its ability to reach those individuals at scale.

The Persuadables: New Research Reveals Principles for Driving Higher Return on Ad Spend by Combining Purchase Cycle with People-Based Advertising

Rubinson Partners, Nielsen Catalina Solutions (NCS), and Viant, a Time Inc. people-based advertising technology company, today announced a new study, The Persuadables, aimed at helping CPG marketers understand how to better target advertising to drive the highest return on ad spend (ROAS).

Viant Completes Integration of Adelphic into Viant Advertising Cloud®

Viant announced today that after completing a successful integration, the Viant Advertising Cloud® now leverages the self-service programmatic tools and capabilities of recently acquired cross-channel programmatic advertising platform, Adelphic.

Acxiom and Viant Strengthen Partnership and Integration

Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced an expanded partnership with Time Inc.’s Viant, a people-based advertising technology company.

Viant to Acquire Adelphic

Viant has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform, to form the industry’s first self-service people-based DSP.

Viant Releases Exclusive Research in Time for the Holiday Shopping Season

Viant today announced the release of exclusive new research, The Anatomy of a Department Store Shopper. This report provides key data points and insights on consumer spending habits of shoppers across three top department stores.

Viant Enhances Identity Management Platform Within the Advertising Cloud™ To Further Expand Audience Building Capabilities for Marketers

Audience Segmentation Powered by 1.2 Billion Consumer Profiles and New Deterministic Integrations with Experian, Neustar and Nielsen Catalina Solutions

Time Inc. Extends Advertisers’ Reach and Scale with Viant’s People-Based Platform

Time Inc. (NYSE:TIME) today announced that the company has made the robust people-based data and targeting and measurement capabilities of the Viant Advertising Cloud available to Time Inc. advertisers.