Adelphic by Viant’s New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day
20th Anniversary Marks Record Revenue Year Fueled by 50% Growth
Viant announces an enhanced offering for pharmaceutical marketers, providing accuracy and dependability when marketers execute both direct to consumer (DTC) and healthcare provider (HCP) campaigns.
National Programmatic Advertising Day, a nationally registered day that occurs each year on Nov. 7, aims to recognize the tireless efforts and advances made by programmatic traders in the digital media ecosystem.
Viant today announced their direct match results with strategic data partner Acxiom®. Together, the companies executed a match of over 275 million unique identifiers, ensuring their respective clients can activate data-driven advertising campaigns using one of the largest deterministic data sets available in the United States.
Leading self-service advertising platform enhances advertiser performance, driving a 4X increase in viewable inventory versus leading industry benchmarks, 10 percent reduction in fraudulent inventory and increased cost savings through bid efficiency.
Viant, a Meredith Corporation people-based advertising technology company, today announced the launch of its new QSR solution. The new offering enables national and regional quick service restaurants (QSRs) to target valuable audiences, measure offline sales and optimize campaigns on the fly.
Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.
Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the addition of DOOH inventory from Rubicon Project’s PMP, further establishing Adelphic® as the leading DSP with the most DOOH inventory integrations in the industry.
Adelphic, Viant’s people-based, self-service platform for cross-channel programmatic advertising, today announced it will now offer a subscription-based pricing model for clients using its DSP.