National Programmatic Advertising Day, a nationally registered day that occurs each year on Nov. 7, aims to recognize the tireless efforts and advances made by programmatic traders in the digital media ecosystem.
Viant today announced their direct match results with strategic data partner Acxiom®. Together, the companies executed a match of over 275 million unique identifiers, ensuring their respective clients can activate data-driven advertising campaigns using one of the largest deterministic data sets available in the United States.
Leading self-service advertising platform enhances advertiser performance, driving a 4X increase in viewable inventory versus leading industry benchmarks, 10 percent reduction in fraudulent inventory and increased cost savings through bid efficiency.
Viant, a Meredith Corporation people-based advertising technology company, today announced the launch of its new QSR solution. The new offering enables national and regional quick service restaurants (QSRs) to target valuable audiences, measure offline sales and optimize campaigns on the fly.
Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced an enhancement to programmatic audio inventory.
Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the addition of DOOH inventory from Rubicon Project’s PMP, further establishing Adelphic® as the leading DSP with the most DOOH inventory integrations in the industry.
Adelphic, Viant’s people-based, self-service platform for cross-channel programmatic advertising, today announced it will now offer a subscription-based pricing model for clients using its DSP.
Viant today announced the activation of a comprehensive suite of business-to-business (B2B) data segments through the Viant Advertising Cloud available for the first time.
Viant today announced the launch of an enhanced suite of capabilities for CPG marketers through its expanded partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media companies.
Viant today announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale.