New Whitepaper Highlights how COVID-19 has Accelerated Online Shopping and how Marketers can Better Reach Shoppers With an Omnichannel Approach
Single holistic view across omnichannel media now available for marketers
New white paper details current state of TV advertising and how marketers can optimize advertising to reach audiences
Now is the time to evaluate new DSPs that can improve workflows and campaign performance, writes Jon Schulz, CMO at Viant, in ClickZ.
Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions.
Adelphic by Viant’s New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day
20th Anniversary Marks Record Revenue Year Fueled by 50% Growth
Viant announces an enhanced offering for pharmaceutical marketers, providing accuracy and dependability when marketers execute both direct to consumer (DTC) and healthcare provider (HCP) campaigns.
National Programmatic Advertising Day, a nationally registered day that occurs each year on Nov. 7, aims to recognize the tireless efforts and advances made by programmatic traders in the digital media ecosystem.
Viant today announced their direct match results with strategic data partner Acxiom®. Together, the companies executed a match of over 275 million unique identifiers, ensuring their respective clients can activate data-driven advertising campaigns using one of the largest deterministic data sets available in the United States.