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Viant’s Adelphic® Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP

Adelphic®, a Viant subscription-based self-service platform for cross-channel programmatic advertising, today announced the addition of DOOH inventory from Rubicon Project’s PMP, further establishing Adelphic® as the leading DSP with the most DOOH inventory integrations in the industry.

Viant’s Adelphic Launches Innovative Subscription Pricing

Adelphic, Viant’s people-based, self-service platform for cross-channel programmatic advertising, today announced it will now offer a subscription-based pricing model for clients using its DSP.

Viant Launches All-New Business-to-Business Marketing Solution

Viant today announced the activation of a comprehensive suite of business-to-business (B2B) data segments through the Viant Advertising Cloud available for the first time.

Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

Viant today announced the launch of an enhanced suite of capabilities for CPG marketers through its expanded partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media companies.

Viant Launches Next Generation TV Solution

Viant today announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale.

Viant’s Data Lake Sets the Standard for Digital Advertising Transparency

Viant today announced its cloud-based Data Lake, which provides advertisers a fully transparent view of what they are getting from their cross-channel advertising investment, has launched out of beta, a major milestone for the platform.

Viant and Factual Extend Partnership to Deliver People-Based Foot Traffic Attribution

Viant today announced a major enhancement to their partnership with Factual, the leading location data provider and longtime Viant partner. Through a direct integration, Viant customers will have access to real-time foot traffic measurement and industry leading reporting powered by Factual’s location data through the Viant Advertising Cloud.

Viant Partners with IRI to Deliver People-Based Targeting and Measurement for CPG and Retail Marketers

Viant and IRI® today announced a deterministic partnership. The partnership will bolster Viant’s people-based data and analytics offerings for shopper marketers with IRI’s unique retailer data sets and in-store measurement solutions.

Viant’s Adelphic Launches Programmatic Digital Out-Of-Home Ad Buying, Extending Cross-Channel Breadth and Capability

Adelphic, a Viant people-based, self-service platform for cross-channel programmatic advertising, announced today the addition of digital out-of-home (DOOH) inventory to its platform. Enplay, MDC Media Partners OOH Unit, signs on as a launch partner.

Viant® and Urban Science® Expand Partnership to Unlock the Next Generation of Automotive Targeting, Measurement and Attribution

Partnership solves the challenge of targeting in-market customers while enabling them, for the first time, to quickly and accurately attribute a sale to those consumers who were exposed to ads across multiple formats and channels.