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Explore the latest industry news featuring Viant.
MOST RECENT PRESS
In this interview, Rohan Castelino, CMO of IRIS.TV, explains how Viant recently partnered with Tubi so IRIS.TV could provide advertisers with the appropriate level of AVOD addressability, contextual targeting, and measurement.
Around the 20 minute mark, Eric Franchi and Ari Paparo discuss Viant’s recent Molson Coors win, with Eric saying, “Never count out the Vanderhooks”.
Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.
AI-focused ad tech player Viant generated company-record connected TV ad spend in Q3, with CTV accounting for 46% of total ad spend on its programmatic demand-side platform in the period.
Viant now connects directly to Magnite’s SpringServe ad server. By eliminating non-value-added intermediaries, the connection delivers greater control, improved performance, and enhanced efficiency for outcome-based CTV strategies – while simultaneously boosting publisher yield and transparency.
This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant’s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution.
Latest Press Releases
IRVINE, Calif., Nov. 10, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2025.
IRVINE, Calif., Nov. 6, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of its Direct Access program and its strategic partnership with Magnite’s SpringServe video platform.
IRVINE, Calif., Nov. 5, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year partnership designating Viant as the Advertising Platform for Molson Coors Beverage Company, beginning in 2026.
IRVINE, Calif., Nov. 3, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.
IRVINE, Calif., Oct. 22, 2025 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its third quarter 2025 financial results after U.S. markets close on Monday, November 10, 2025.
IRVINE, Calif., Oct. 2, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expanded partnership with Tubi, Fox Corporation’s free ad-supported streaming service.